{"title":"From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth","authors":"Cheng-Yi Luo, C. Tsai, C. Su, Ming-Hsiang Chen","doi":"10.1080/10548408.2023.2293012","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study adopts a circuits of culture approach to examine the role of tourism performing arts (TPA) storytelling in conveying a sense of place to visitors, and its potential impact on their attitudes towards sustainable tourism development. Through a survey of 437 visitors and structural equation modeling, the study reveals the distinct storytelling attributes that contribute to TPA’s effectiveness. The study also finds that tourists’ sense of place completely mediates the relationship between these storytelling attributes and their support for tourism development. These findings offer important insights into the potential of TPA storytelling as a tool for promoting sustainable tourism.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":8.2000,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2293012","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
ABSTRACT This study adopts a circuits of culture approach to examine the role of tourism performing arts (TPA) storytelling in conveying a sense of place to visitors, and its potential impact on their attitudes towards sustainable tourism development. Through a survey of 437 visitors and structural equation modeling, the study reveals the distinct storytelling attributes that contribute to TPA’s effectiveness. The study also finds that tourists’ sense of place completely mediates the relationship between these storytelling attributes and their support for tourism development. These findings offer important insights into the potential of TPA storytelling as a tool for promoting sustainable tourism.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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