Journal of Travel & Tourism Marketing最新文献

英文中文

Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences 目的地矛盾特征的呈现对游客旅游意向的影响：目的地个性清晰度和个性独创性的中介作用与游客体验的调节作用

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2285931

Jian Yufan, Xiaoxuan Guo

ABSTRACT Presenting paradoxical features of destinations can be used to shape a destination’s unique personality. However, paradoxical features are a double-edged sword, and few studies proposed effective strategies to avoid negative effects and enhance positive effects. We propose separate presentation of paradoxical features helps enhance the paradoxical characteristics. Personality clarity and personality originality respectively mediated the impact of joint and separate presentation of paradoxical features on travel intentions. Additionally, the moderating effects of tourists’ experience on the relationship between the presentation of paradoxical features and travel intentions are examined. Finally, theoretical implications, practical implications, and directions for future research are presented.

摘要旅游目的地的矛盾特征可以用来塑造目的地的独特个性。然而，自相矛盾的特征是一把双刃剑，很少有研究提出有效的策略来避免负面效应并增强正面效应。我们提出，单独呈现矛盾特征有助于增强矛盾特征。人格清晰度和人格独创性分别对联合和单独呈现矛盾特征对旅游意向的影响起到了中介作用。此外，还考察了游客经验对悖论特征呈现与旅游意向之间关系的调节作用。最后，提出了理论意义、实践意义和未来研究方向。

引用次数: 0

Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing 促进游客环保行为意向的信息框架策略：社会距离与信息框架的相互作用

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2285930

Xinxin Zhao, Yanbo Yao, Lianping Ren, Guangmei Jia

ABSTRACT Drawing on framing theory and construal level theory, this study conducted two experiments (N = 201 + 200) to examine the causal relationship between message framing strategies and changes in pro-environmental behavioral intentions (PEBI). The results revealed that the persuasiveness of gain-loss framing and emotional-rational appeal varies depending on social distance. This study also verified the mediating role of perceived effort worthiness. Green involvement moderated this mediation effect in that the above message framing strategies worked better for people with low green involvement. This study contributes to framing theory and provides practical implications to encourage pro-environmental behavior among tourists.

摘要本研究以框架理论和构想水平理论为基础，进行了两次实验（N = 201 + 200），考察了信息框架策略与亲环境行为意向（PEBI）变化之间的因果关系。结果表明，收益-损失框架和情感-理性诉求的说服力因社会距离而异。本研究还验证了感知努力价值的中介作用。绿色参与调节了这一中介效应，即上述信息框架策略对绿色参与度低的人更有效。本研究为框架理论做出了贡献，并为鼓励游客的亲环境行为提供了实践意义。

引用次数: 0

Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions 素食属性对酒店消费价值、感知优势、口碑和重游意愿的影响

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2285301

Jongsik Yu, Seongseop (Sam) Kim, Nancy Grace Baah, Jungwoon Seo, Heesup Han

ABSTRACT This study explores the properties of vegan hotels using a qualitative approach and identifies the impacts of the characteristics of vegan hotels on consumption value, perceived advantage, word-of-mouth, and revisit intention using a quantitative approach. Six domains of vegan hotel attributes are identified. The clear role of vegan hotel attribute domains for increasing values, perceived advantages, and intentions are uncovered. Perceived cost is found to be a moderator. This study suggests a new concept, a vegan hotel, and is significant as it expands vegan research. The findings have a theoretical implication in that a new concept has been suggested.

摘要本研究采用定性方法探讨了素食酒店的属性，并采用定量方法确定了素食酒店的特征对消费价值、感知优势、口碑和重游意向的影响。研究确定了素食酒店属性的六个领域。揭示了素食酒店属性域对增加价值、感知优势和意向的明显作用。发现感知成本是一个调节因素。这项研究提出了一个新的概念--素食酒店，对拓展素食研究具有重要意义。研究结果具有理论意义，因为它提出了一个新概念。

引用次数: 0

Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends 旅游业和酒店业的环保行为：对当前和未来趋势的科学规划

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2293009

Muhammad Ashraf Fauzi, Heesup Han, M. Hanafiah, Noor Akma Abu Bakar

ABSTRACT This study evaluates the knowledge structure of pro-environmental behavior in the tourism and hospitality industry. Two bibliometric analyses explore current and emerging themes through bibliographic coupling analysis and co-word analysis. Findings depict that the current and emerging streams in pro-environmental behavior are primarily associated with the determinants of tourists’ behavior. The future streams suggest that themes are related to driving pro-environmental behavior through attitudes, values, norms and the development of satisfaction and loyalty. The implications of this study are relevant to stakeholders, operators, and destination practitioners to encourage and promote pro-environmental behavior as part of sustainability development initiatives.

摘要本研究评估了旅游业和酒店业亲环境行为的知识结构。两项文献计量分析通过文献耦合分析和共词分析探讨了当前和新出现的主题。研究结果表明，亲环境行为的当前流和新兴流主要与游客行为的决定因素有关。未来流表明，这些主题与通过态度、价值观、规范以及满意度和忠诚度的发展来推动亲环境行为有关。本研究的意义对利益相关者、经营者和旅游目的地从业者都具有重要意义，可以鼓励和促进亲环境行为，将其作为可持续发展倡议的一部分。

引用次数: 0

Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions 旅游直播是一把双刃剑吗？在线流量体验对旅游意向的矛盾影响

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2293016

Qihua Liu, Liyang Xu, Wenting Feng, Jingyi Zhou, Yiran Li

ABSTRACT This study used a mixed method to investigate the dual effects of the flow experience provided by tourism live streaming (TLS) on tourists’ travel intentions and how such effects vary across different types of destinations. The results reveal that, in contrast to managers’ predictions, while flow experience from TLS may boost offline travel through inspiration, it can also increase tourists’ concern for substitutability and thereby reduce their travel intentions. Live streamers’ expertise positively moderates the positive effect of flow experience on inspiration. Furthermore, the negative impacts are more salient in highly reputable cultural destinations and natural destinations with limited reputation.

ABSTRACT 本研究采用混合方法调查了旅游直播（TLS）提供的流动体验对游客旅游意向的双重影响，以及这种影响在不同类型目的地之间的差异。研究结果表明，与管理者的预测不同，旅游直播带来的流动体验虽然可以通过灵感促进线下旅游，但也会增加游客对可替代性的担忧，从而降低他们的旅游意愿。直播者的专业知识会积极调节流量体验对灵感的积极影响。此外，负面影响在声誉卓著的文化目的地和声誉有限的自然目的地更为突出。

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From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions 从直播者到观众：探索旅游直播者的说服语言风格及其对旅游意向的影响

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2294071

Mengfan Li, Mingming Cheng, Vanessa Quintal, Isaac Cheah

ABSTRACT Travel live streaming’s growing popularity among viewers provides unprecedented opportunities for live streamers. This study explores the persuasive linguistic styles of travel live streamers, underpinned by Hovland’s persuasion theory and Aristotle’s rhetoric persuasion modes. Through 23 in-depth interviewees, four dimensions of live streamer linguistic persuasion styles are identified, which include appeals to emotion, logic, credibility, and a new dimension, appeal to social. This new dimension extends Hovland’s persuasion theory and offers new practical insights into how the persuasive linguistic styles of live streamers may be cultivated to effectively influence viewers in travel live streaming.

ABSTRACT 旅游直播在观众中越来越受欢迎，这为直播者提供了前所未有的机会。本研究以霍夫兰的说服理论和亚里士多德的修辞说服模式为基础，探讨了旅游直播者的说服语言风格。通过对 23 位受访者的深入访谈，研究发现了直播者语言说服风格的四个维度，包括情感诉求、逻辑诉求、可信度诉求以及一个新的维度--社交诉求。这一新维度扩展了霍夫兰的说服理论，并为在旅游直播中如何培养直播者的说服语言风格以有效影响观众提供了新的实用见解。

引用次数: 0

From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth 从舞台到地方感：讲述旅游表演艺术故事促进旅游业可持续增长的力量

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2293012

Cheng-Yi Luo, C. Tsai, C. Su, Ming-Hsiang Chen

ABSTRACT This study adopts a circuits of culture approach to examine the role of tourism performing arts (TPA) storytelling in conveying a sense of place to visitors, and its potential impact on their attitudes towards sustainable tourism development. Through a survey of 437 visitors and structural equation modeling, the study reveals the distinct storytelling attributes that contribute to TPA’s effectiveness. The study also finds that tourists’ sense of place completely mediates the relationship between these storytelling attributes and their support for tourism development. These findings offer important insights into the potential of TPA storytelling as a tool for promoting sustainable tourism.

ABSTRACT 本研究采用文化环路方法，考察旅游表演艺术（TPA）讲故事在向游客传达地方感方面的作用，以及对游客对旅游业可持续发展态度的潜在影响。通过对 437 名游客的调查和结构方程建模，研究揭示了有助于提高 TPA 效果的独特故事属性。研究还发现，游客的地方感完全介导了这些故事属性与他们对旅游业发展的支持之间的关系。这些发现为 TPA 故事作为促进可持续旅游业的工具的潜力提供了重要启示。

引用次数: 0

Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors 航空公司和酒店忠诚度计划的多样性和选择：个性、文化和社会人口因素的影响

IF 7.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-13 DOI: 10.1080/10548408.2023.2285926

Yu Su, Craig Lee, Brent Lovelock

ABSTRACT This study aims to conceptually diversify loyalty programme designs for a richer consumer experience in airlines and hotels by framing loyalty programme rewards into four categories: social-comparison, self-expression, community, and companionship in terms of psychological values by amalgamating theories of agency, communion, and self-construal. The results of a two-stage quantitative study reveal that: (1) the ubiquitous social-comparison loyalty programme (i.e. loyalty programme with multi-tier structures) is not the most desired consumer choice; (2) factors driving loyalty programme choice are different between airline and hotel sectors; (3) consumer personality and individual values are important determinants of their loyalty programme choice.

ABSTRACT 本研究旨在从概念上对忠诚度计划进行多样化设计，通过将忠诚度计划奖励分为四个类别：社交比较、自我表现、社区和陪伴，并结合代理、共融和自我构建理论，从心理价值的角度为航空公司和酒店提供更丰富的消费体验。一项分两个阶段进行的定量研究结果表明(1）无处不在的社会比较型忠诚度计划（即多层次结构的忠诚度计划）并不是消费者最理想的选择；（2）航空公司和酒店业选择忠诚度计划的驱动因素不同；（3）消费者的个性和个人价值观是他们选择忠诚度计划的重要决定因素。

引用次数: 0

Clinical efficacy and metabolomic analysis of ozone major autohemotherapy for the treatment of herpes zoster. 臭氧自体血液疗法治疗带状疱疹的临床疗效及代谢组学分析。

2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-10-01 Epub Date: 2023-08-22 DOI: 10.5114/ada.2023.130522

Jing Yang, Kai Luo, Zhi-Ji Chen, Gua-Hui Zhang, Xin Yao, Shu-Xiu Feng, Ze-Lin Weng

Introduction: It is essential to understand the underlying changes in the patients' metabolic profiles that may be indicative of the therapy's effectiveness.

Aim: To prospectively analyse the clinical efficacy of ozone autohemotherapy in the treatment of acute herpes zoster and investigate its impact on serum metabolomics.

Material and methods: A total of 76 patients with acute herpes zoster between May 2018 and June 2020 were enrolled and divided into an experimental group and a control group. The pain location, Numeric Rating Scale (NRS) scores before and after treatment (1 week, 1 month, 3 months, and 6 months post-treatment), medication usage, and Quality of Sleep (QS) scores were prospectively analysed. Additionally, serum metabolomic data were obtained and analysed before and 6 months after the treatment.

Results: There were statistically significant differences in the total NRS scores before and after ozone autohemotherapy (p < 0.05). The NRS scores of both groups significantly decreased (p < 0.05). At the 6-month follow-up, no patients were lost, and 83 patients completed the follow-up. The NRS improvement at 1 week, 1 month, 3 months, and 6 months post-treatment in the experimental group was significantly lower than that in the control group (p < 0.05). There was no significant difference in the medication usage (pregabalin or tramadol sustained-release tablets) between the two groups (p > 0.05). One month after treatment, the QS score improvement in the diabetes group was significantly lower than that in the non-diabetes group (p < 0.05). Serum metabolomics analysis revealed three significantly decreased metabolites, namely creatine, adipate, and glucose, after treatment.

Conclusions: Ozone autohemotherapy is an effective treatment for acute herpes zoster patients and can rapidly and effectively alleviate pain symptoms in the short term. The changes in serum metabolomics may provide further insights into the treatment mechanism.

引言:了解可能指示治疗有效性的患者代谢谱的潜在变化是至关重要的。目的:前瞻性分析臭氧自体血液疗法治疗急性带状疱疹的临床疗效，探讨其对血清代谢组学的影响。材料与方法:选取2018年5月~ 2020年6月急性带状疱疹患者76例，分为实验组和对照组。前瞻性分析治疗前后(治疗后1周、1个月、3个月和6个月)疼痛部位、数值评定量表(NRS)评分、药物使用情况和睡眠质量(QS)评分。此外，在治疗前和治疗后6个月获得并分析血清代谢组学数据。结果:臭氧自血治疗前后NRS总分比较，差异有统计学意义(p < 0.05)。两组患者NRS评分均显著降低(p < 0.05)。随访6个月，无患者丢失，83例患者完成随访。实验组在治疗后1周、1个月、3个月、6个月的NRS改善程度均显著低于对照组(p < 0.05)。两组患者用药(普瑞巴林、曲马多缓释片)差异无统计学意义(p > 0.05)。治疗1个月后，糖尿病组QS评分改善程度显著低于非糖尿病组(p < 0.05)。血清代谢组学分析显示，治疗后三种代谢物显著降低，即肌酸、己二酸和葡萄糖。结论:臭氧自体血液疗法是治疗急性带状疱疹患者的有效方法，可在短期内迅速有效地缓解疼痛症状。血清代谢组学的变化可能为治疗机制提供进一步的见解。

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引用次数: 0

Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements 放宽封锁对游客和居民流动影响的多方法调查

2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing

Pub Date : 2023-09-02 DOI: 10.1080/10548408.2023.2277805

Seunghun Shin, Eunji Lee, Yerin Yhee, Jungkeun Kim, Chulmo Koo

ABSTRACTThis research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”KEYWORDS: Lockdown relaxationtourists’ movementresidents’ movementrestaurant visitspatial interaction theorymulti-attribute attitude theorymulti-method investigationexploratory spatial data analysisdata-driven analysisexperimental study Disclosure statementNo potential conflict of interest was reported by the author(s).SUPPLEMENTARY MATERIALSupplemental data for this article can be accessed online at https://doi.org/10.1080/10548408.2023.2277805Additional informationFundingThe work was supported by the This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2023S1A5C2A03095253) .

摘要本研究考察了在韩国济州岛餐馆赞助的背景下，封锁放松对游客和居民运动的影响。利用空间交互作用和多属性态度理论，我们假设了游客和居民在放松封锁期间的餐馆访问模式和选择方面的差异。采用空间分析、数据驱动分析和实验等多种方法进行研究。研究发现，放松封锁会以不同的方式影响游客和居民选择和光顾餐馆的方式。该研究为游客和居民的流动性提供了解释，并为从业者提供了准备“与新冠病毒共存”的指南。关键词:封城放松、游客活动、居民活动、餐厅就餐、空间互动理论、多属性态度理论、多方法调查、探索性空间数据分析、数据驱动分析、实验研究披露声明作者未报告潜在利益冲突。补充材料本文的补充数据可在线访问https://doi.org/10.1080/10548408.2023.2277805Additional information。本工作由韩国教育部和韩国国家研究基金(NRF-2023S1A5C2A03095253)资助。

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全部 ACS Publications Elsevier ieeexplore Springer The Royal Society of Chemistry Wiley

期刊

Journal of Travel & Tourism Marketing

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