Implementation of Incubation Class and Exhibition As Marketing Strategies for Students' Television Program Projects

Abstract

Broadcasting Study Program at Polimedia requires its final year students to make television programs as one of their Final Projects. In the process, students were given materials to support the creation of the final work. However, it is such a shame for those Final Projects are just sitting uselessly in campus repository. The initiation of forming an incubation class as an exhibition preparation to market these works is gradually being implemented through courses in the final semester. Thus, this research was conducted with the aim of identifying the effectiveness of the implementation of incubation and exhibition classes in marketing television programs to the industry. The method used is the implementation of the incubation class and exhibition observationally and experimentally. The results achieved are the application of academic and practical processes by students to present their media value program to investors in broadcasting industry. Keywords: incubation class, exhibition, television programs, broadcasting