EMPOWERING RURAL LEBANESE FEMALE ENTREPRENEURS: A RESOURCE-BASED PERSPECTIVE

Abstract

This paper examines how rural female entrepreneurs in Lebanon navigate challenges and opportunities amidst economic crises. It aims to understand how they leverage resources to overcome barriers and enhance their entrepreneurial potential, offering insights for fostering sustainable entrepreneurship in crisis-affected regions. This study employs Integrative Qualitative Methods, combining participatory action research (PAR) and narrative inquiry, to explore the motivations, experiences and aspirations of rural female entrepreneurs in Lebanon. Amidst severe economic crises, 28 female entrepreneurs participated in a three-year program supporting their businesses. The findings indicate that rural female entrepreneurs in Lebanon are primarily motivated by family sustainability, social effect and personal fulfillment. They demonstrate significant adaptability to market changes and are able to leverage support networks to manage resources effectively. Strategic resource allocation, communication and collaboration are key to their success. Overall, these findings highlight the resilience and strategic acumen of rural female entrepreneurs, emphasizing the importance of ongoing support for economic growth and community development.