DEVELOPMENT OF A CROSS-CULTURAL ITEM BANK FOR MEASURING ENTREPRENEURIAL PERSONALITY TRAITS ASSOCIATED WITH VENTURE SUCCESS

Abstract

This study aims to create a cross-cultural item bank that enables accurate, specific and comprehensive measurement of entrepreneurial personality traits associated with successful businesses. The traits were identified through a literature review, a panel of experts and entrepreneurs. Forty-four experts were used for the content analysis of the item bank and 35 entrepreneurs were interviewed to analyze and validate the item bank with considerable evidence. We identified sixteen entrepreneurial personality traits grounded in theory, each linked to entrepreneurial success, constructed a cross-cultural item bank customized to five Spanish-speaking countries to enable a more culturally sensitive measurement, and provided evidence of both content and response process validities. The item bank advances the measurement of entrepreneurial personality traits, transcending the constraints of conventional psychometric tests to offer a less intrusive, yet more accurate and efficient, alternative. A foundation is provided for a computerized adaptive test capable of assessing a range of entrepreneur-specific constructs for a better alignment between project stakeholders and a reduced risk of failure.