A «social media» or a «social network»: what does the sociologist mean

Mikhail Sergeevich Matveev
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Abstract

The increased number of works devoted to sociological research on the World Wide Web has actualized the terminological problem, which is characteristic of all new and gaining popularity in academic circles concepts. The purpose of this article is to clarify the concept of "social network" and distinguish it from other terms with similar connotations: social network as a structure, "social network service" as a medium for forming virtual connections and "social media" as a synonym for the latter phrase. However, their unconditional semantic relationship will be studied: the social network in the sense of an Internet resource and a service is part of social media, and social networks as a set of relations between social actors are certainly present in the digital space and in web applications.  For this purpose, methods of comparative and bibliographic analysis, as well as secondary data analysis, were applied. The features of the social space formed by computer technologies impose special characteristics on virtual social connections, therefore it is necessary to clarify the environment in which they are distributed, and in this case the use of the term "social network" is not completely accurate. In addition, it was found that there is a "terminological trend", and the concept of "social media" is currently more dominant in English–language sources, since it is more general and takes into account current technological changes in resources.
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社会媒体 "还是 "社会网络":社会学家的意思是什么?
随着专门从事万维网社会学研究的著作日益增多,术语问题也随之出现,这是所有新概念的特点,也是学术界日益流行的概念。本文旨在澄清 "社交网络 "的概念,并将其与其他具有类似内涵的术语区分开来:作为一种结构的 "社交网络"、作为形成虚拟联系的媒介的 "社交网络服务 "以及作为后一短语同义词的 "社交媒体"。不过,我们将研究它们之间无条件的语义关系:从互联网资源和服务的意义上讲,社交网络是社交媒体的一部分,而社交网络作为社会行动者之间的一系列关系,当然存在于数字空间和网络应用中。 为此,我们采用了比较分析、文献分析以及二手数据分析等方法。计算机技术所形成的社会空间的特点给虚拟社会关系带来了特殊性,因此有必要澄清这些关系的分布环境,在这种情况下,使用 "社会网络 "一词并不完全准确。此外,研究还发现存在一种 "术语趋势","社交媒体 "这一概念目前在英文资料中更占主导地位,因为它更具有概括性,并考虑到了当前的资源技术变化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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