{"title":"Legitimizing sustainable game meat consumption: a discursive-visual approach to legitimacy claims","authors":"Niklas Sörum","doi":"10.1080/10253866.2024.2356836","DOIUrl":null,"url":null,"abstract":"The marketing world has become increasingly visual in its legitimacy claims, yet much scholarship has drawn on discursive approaches to legitimation. This research extends institutional theory thro...","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"48 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Consumption Markets & Culture","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10253866.2024.2356836","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
The marketing world has become increasingly visual in its legitimacy claims, yet much scholarship has drawn on discursive approaches to legitimation. This research extends institutional theory thro...
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