A Conceptual Educoach Multi-Sided Business Model: Online Tutoring Platform to Improve Career Opportunities of B40s and Unemployed Graduates as Digital Entrepreneurs

Nazurin Qamarina Binti Jamaludin, Alya Aqilah Binti Ahmad Kamran, Aisyah Najibah Binti Zainal Abidin, Sakinah Binti Shamsuddin, Abdul Rahman Bin Ahmad Dahlan
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Abstract

The paper discusses the development of EduCoach, an online tutoring platform aimed at supporting B40 university students in Malaysia, who come from families with monthly incomes below RM 4,850. EduCoach connects these students with qualified tutors for personalized, one-on-one academic assistance, aiming to enhance academic outcomes and student satisfaction. Despite competition from similar platforms, EduCoach emphasizes ensuring high-quality tutoring to stand out. It also offers tutors, especially B40 working adults and the unemployed, a chance to earn extra income and gain teaching experience, albeit with the need to manage their time effectively. Additionally, note sellers can monetize their academic materials, provided they maintain high standards of quality and organization. The platform adopts a design thinking approach to empathize with users, define problems, and prototype solutions, ensuring a user-friendly and effective service. EduCoach addresses the educational challenges faced by university students while offering flexible income opportunities for tutors and note sellers.
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一个概念性的教育教练多面商业模式:在线辅导平台改善 B40 和失业毕业生作为数字企业家的就业机会
本文讨论了 EduCoach 的发展情况,这是一个在线辅导平台,旨在为马来西亚 B40 大学生提供支持,这些学生来自月收入低于 4,850 马币的家庭。EduCoach 将这些学生与合格的辅导教师联系起来,提供一对一的个性化学业辅导,旨在提高学业成绩和学生满意度。尽管有来自同类平台的竞争,EduCoach 仍强调确保高质量的辅导以脱颖而出。它还为家教(尤其是 B40 在职成人和失业者)提供了赚取额外收入和积累教学经验的机会,尽管他们需要有效地管理自己的时间。此外,笔记卖家也可以将自己的学术材料货币化,前提是他们必须保持高标准的质量和组织。该平台采用设计思维方法,与用户产生共鸣,确定问题,并提出解决方案原型,确保提供用户友好和有效的服务。EduCoach 解决了大学生面临的教育难题,同时为辅导教师和笔记卖家提供了灵活的创收机会。
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