Looking back on the fragile extended self

IF 3.4 4区管理学 Q2 BUSINESS Marketing Theory Pub Date : 2024-09-07 DOI:10.1177/14705931241280700

James Fitchett

引用次数: 0

Abstract

Thompson’s article in Marketing Theory on Belk’s canonical Extended Self provides an analysis of the institutional legacy of key milestones in the development of cultural consumer research. This commentary critically reflects on the implication of Thompson’s arguments regarding ontological bridge building to consider some of the factors and choices that constrain intellectual trajectories in the field to ask what future directions and bridge building potentials exist for consumer researchers investigating consumer culture today.

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回顾脆弱的扩展自我

汤普森在《营销理论》（Marketing Theory）上发表了一篇关于贝尔克的经典著作《扩展的自我》（Extended Self）的文章，对文化消费者研究发展过程中重要里程碑的制度遗产进行了分析。这篇评论批判性地反思了汤普森关于架设本体论桥梁的论点的含义，考虑了制约该领域思想轨迹的一些因素和选择，从而提出了当今研究消费文化的消费者研究人员的未来方向和架设桥梁的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.

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