Pub Date : 2024-09-18DOI: 10.1177/14705931241286247
Rohit Varman, Finola Kerrigan, Andreas Chatzidakis
{"title":"Markets are dying, long live Marketing Theory","authors":"Rohit Varman, Finola Kerrigan, Andreas Chatzidakis","doi":"10.1177/14705931241286247","DOIUrl":"https://doi.org/10.1177/14705931241286247","url":null,"abstract":"","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142265787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/14705931241270769
Mai Khanh Tran, Andrew Davies
The complex relationship between religion and markets deserves nuanced scholarly reflection and observation. The continuing explosion of online or digital expressions of religion invites researchers to consider the authenticity of virtual pilgrimage experience, for which it is situated at the intersections between religious and marketing studies that allows various dimensions of authenticity to take place. The key contribution of this conceptual paper lies in its development and application of a ‘Hybrid authenticity’ framework which helps explain the consumer-congregants’ development of perceived authenticity of virtual pilgrimage. This framework invites a shift in focus towards the prioritization of iconic-authenticity cues that facilitates a much more ‘liquid’ attachment to object-based authenticity. It also emphasizes the importance of place as an element of constructive authenticity in interpreting pilgrims’ experience and the vital contribution of integrating both interpersonal and intrapersonal authenticity. We suggest the mechanism of this hybrid framework is defined by the interdependence between its elements. We also discuss the two underlying conditions for the mechanism; technology working as an embodied site of interaction and consumer (re)negotiation of authenticity. Viewing virtual pilgrimage as part of a broader social and cultural transformation, we propose the framework also has applicability to other marketing and post-postmodern consumption studies.
{"title":"The hybrid authenticity of virtual pilgrimage","authors":"Mai Khanh Tran, Andrew Davies","doi":"10.1177/14705931241270769","DOIUrl":"https://doi.org/10.1177/14705931241270769","url":null,"abstract":"The complex relationship between religion and markets deserves nuanced scholarly reflection and observation. The continuing explosion of online or digital expressions of religion invites researchers to consider the authenticity of virtual pilgrimage experience, for which it is situated at the intersections between religious and marketing studies that allows various dimensions of authenticity to take place. The key contribution of this conceptual paper lies in its development and application of a ‘Hybrid authenticity’ framework which helps explain the consumer-congregants’ development of perceived authenticity of virtual pilgrimage. This framework invites a shift in focus towards the prioritization of iconic-authenticity cues that facilitates a much more ‘liquid’ attachment to object-based authenticity. It also emphasizes the importance of place as an element of constructive authenticity in interpreting pilgrims’ experience and the vital contribution of integrating both interpersonal and intrapersonal authenticity. We suggest the mechanism of this hybrid framework is defined by the interdependence between its elements. We also discuss the two underlying conditions for the mechanism; technology working as an embodied site of interaction and consumer (re)negotiation of authenticity. Viewing virtual pilgrimage as part of a broader social and cultural transformation, we propose the framework also has applicability to other marketing and post-postmodern consumption studies.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142265788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-07DOI: 10.1177/14705931241280700
James Fitchett
Thompson’s article in Marketing Theory on Belk’s canonical Extended Self provides an analysis of the institutional legacy of key milestones in the development of cultural consumer research. This commentary critically reflects on the implication of Thompson’s arguments regarding ontological bridge building to consider some of the factors and choices that constrain intellectual trajectories in the field to ask what future directions and bridge building potentials exist for consumer researchers investigating consumer culture today.
{"title":"Looking back on the fragile extended self","authors":"James Fitchett","doi":"10.1177/14705931241280700","DOIUrl":"https://doi.org/10.1177/14705931241280700","url":null,"abstract":"Thompson’s article in Marketing Theory on Belk’s canonical Extended Self provides an analysis of the institutional legacy of key milestones in the development of cultural consumer research. This commentary critically reflects on the implication of Thompson’s arguments regarding ontological bridge building to consider some of the factors and choices that constrain intellectual trajectories in the field to ask what future directions and bridge building potentials exist for consumer researchers investigating consumer culture today.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-02DOI: 10.1177/14705931241279554
Konstantinos Lianidis, Domen Bajde, Mikkel Nøjgaard
Consumer research has extensively explored digital ownership and possession, focusing on the entities owned, the owners, and their relationships to their possessions. This paper advances this literature by introducing the concept of “ownership technologies,” as an analytical lens to attend to the technological devices and techniques that mediate ownership (shape social arrangements and interpretations of what constitutes ownership, what can be owned, who can own, and how). We illustrate the utility of this lens by providing historical examples, as well as through the prism of contemporary technologies such as blockchains and NFTs. We identify three ways in which technology mediates ownership—demarcation, enclosure, and transferability—and conclude by suggesting directions for future research on digital ownership.
{"title":"Ownership technologies","authors":"Konstantinos Lianidis, Domen Bajde, Mikkel Nøjgaard","doi":"10.1177/14705931241279554","DOIUrl":"https://doi.org/10.1177/14705931241279554","url":null,"abstract":"Consumer research has extensively explored digital ownership and possession, focusing on the entities owned, the owners, and their relationships to their possessions. This paper advances this literature by introducing the concept of “ownership technologies,” as an analytical lens to attend to the technological devices and techniques that mediate ownership (shape social arrangements and interpretations of what constitutes ownership, what can be owned, who can own, and how). We illustrate the utility of this lens by providing historical examples, as well as through the prism of contemporary technologies such as blockchains and NFTs. We identify three ways in which technology mediates ownership—demarcation, enclosure, and transferability—and conclude by suggesting directions for future research on digital ownership.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-31DOI: 10.1177/14705931241279273
Réka Tölg
With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The findings suggest that the qualifications propose a shift from care-less consumption, where the care offerings are made central to the performance of caring consumption through everyday mundane activities. Thus, the paper shows that the way care products and services are offered for sale wants to intervene and shape how caring consumption is made possible through markets and how it should be performed through ethicalised mundane chores.
{"title":"Selling of care offerings and the ethicalisation of consumption","authors":"Réka Tölg","doi":"10.1177/14705931241279273","DOIUrl":"https://doi.org/10.1177/14705931241279273","url":null,"abstract":"With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The findings suggest that the qualifications propose a shift from care-less consumption, where the care offerings are made central to the performance of caring consumption through everyday mundane activities. Thus, the paper shows that the way care products and services are offered for sale wants to intervene and shape how caring consumption is made possible through markets and how it should be performed through ethicalised mundane chores.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-27DOI: 10.1177/14705931241277159
Stephen Dunne
{"title":"Book Review: Miles Coleman: Influential machines: The rhetoric of computational performance","authors":"Stephen Dunne","doi":"10.1177/14705931241277159","DOIUrl":"https://doi.org/10.1177/14705931241277159","url":null,"abstract":"","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-26DOI: 10.1177/14705931241279268
Laura McVey, Lauren Gurrieri, Meagan Tyler
In turning to the user-generated pornography market and its mainstreaming sexual violence against women, this paper looks to uncover why women are increasingly participating as self-producing content creators. Specifically, we ask how the institutional logics perspective can help uncover more disguised market dynamics encouraging and coercing women to (re)produce their own abuse through self-produced pornographic content creation. With an institutional logics analysis of archival data from five user-generated pornography websites, our findings uncover how social logics act to disguise market logics. We show that a logic of activism is mobilised through two prominent feminist, social justice imperatives of: (i) the representation of diversity and (ii) appeals to environmentalism, which function together to construct a compliant and duty-bound imperative for women’s content creation. In doing so, this paper introduces a concept of moral market compliance: a dark market dynamic that functions to fem wash and (re)produce market violence against women.
在谈到用户生成的色情内容市场及其对妇女性暴力的主流化时，本文希望揭示为什么越来越多的妇女作为自我制作内容的创作者参与其中。具体来说，我们要问的是，制度逻辑学的视角如何有助于揭示更多变相的市场动态，这些动态鼓励并胁迫女性通过自制色情内容来（重新）制造对自己的虐待。通过对五个用户生成色情网站的档案数据进行制度逻辑分析，我们的研究结果揭示了社会逻辑是如何掩盖市场逻辑的。我们的研究结果表明，行动主义的逻辑是通过两个突出的女权主义和社会正义的必要条件调动起来的：(i) 代表多样性和 (ii) 呼吁环保，这两个方面共同作用，为女性内容创作构建了一种顺应和责无旁贷的要求。在此过程中，本文引入了道德市场遵从的概念：一种黑暗的市场动态，其功能是对女性进行洗白，并（重新）制造针对女性的市场暴力。
{"title":"Moral market compliance: How a logic of activism is used to ‘fem wash’ market violence against women in the user-generated pornography market","authors":"Laura McVey, Lauren Gurrieri, Meagan Tyler","doi":"10.1177/14705931241279268","DOIUrl":"https://doi.org/10.1177/14705931241279268","url":null,"abstract":"In turning to the user-generated pornography market and its mainstreaming sexual violence against women, this paper looks to uncover why women are increasingly participating as self-producing content creators. Specifically, we ask how the institutional logics perspective can help uncover more disguised market dynamics encouraging and coercing women to (re)produce their own abuse through self-produced pornographic content creation. With an institutional logics analysis of archival data from five user-generated pornography websites, our findings uncover how social logics act to disguise market logics. We show that a logic of activism is mobilised through two prominent feminist, social justice imperatives of: (i) the representation of diversity and (ii) appeals to environmentalism, which function together to construct a compliant and duty-bound imperative for women’s content creation. In doing so, this paper introduces a concept of moral market compliance: a dark market dynamic that functions to fem wash and (re)produce market violence against women.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-24DOI: 10.1177/14705931241275548
Giannina Warren
Place marketers operate in a complex, multi-faceted stakeholder environment. Frequently operating at the nexus of the public/private sector divide, promotional professionals are uniquely positioned to leverage their stakeholder relationships with local, national and international actors to both establish credibility and legitimacy for their roles, and also build a successful brand reputation for the city they represent. With qualitative data collected from 44 professionals in 19 cities, this paper enhances theoretical understanding of the complex inter-relationships involved in place branding through the lens of cultural intermediation and social capital. By identifying the significant personal and professional relationships and means by which they are developed and maintained across diverse fields, this contribution positions promotional actors in unique positions of power within the urban landscape.
{"title":"A social capital framework to understand the particularities and power dynamics in city branding","authors":"Giannina Warren","doi":"10.1177/14705931241275548","DOIUrl":"https://doi.org/10.1177/14705931241275548","url":null,"abstract":"Place marketers operate in a complex, multi-faceted stakeholder environment. Frequently operating at the nexus of the public/private sector divide, promotional professionals are uniquely positioned to leverage their stakeholder relationships with local, national and international actors to both establish credibility and legitimacy for their roles, and also build a successful brand reputation for the city they represent. With qualitative data collected from 44 professionals in 19 cities, this paper enhances theoretical understanding of the complex inter-relationships involved in place branding through the lens of cultural intermediation and social capital. By identifying the significant personal and professional relationships and means by which they are developed and maintained across diverse fields, this contribution positions promotional actors in unique positions of power within the urban landscape.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-24DOI: 10.1177/14705931241279263
Hanna Leipämaa-Leskinen, Henna Syrjälä, Minna-Maarit Jaskari, Hannele Kauppinen-Räisänen
In this study, we theorise the pluri-temporality of market-mediated spaces. By taking the Finnish sauna as an empirical context, we analyse the sauna as a pluri-temporal space whose momentary existences are actualised by slow and fast spatio-temporal movements flowing simultaneously at different speeds. In so doing, we advance the concept of the saunascape as a tool to grasp the temporal and spatial dynamics that continuously reproduce the space. The empirical data include interviews conducted in sauna departments at five different hotels, focus group discussions generated at a commercial sauna restaurant, and online articles published in the Finnish Sauna-Magazine between 2018 and 2021. The findings show that slow spatio-temporal flows produce saunascapes that are characterised by rituals and authentic spirit. Fast spatio-temporal flows create saunascapes characterised by meaningful experiences and future envisioning. The momentary actualisation of a saunascape is always unique and ephemeral, varying according to whether the slow or fast flows are more pronounced. The study ends with a conceptual discussion of the potential of the concept of (sauna)scape to illustrate the pluri-temporal and multifaceted space.
{"title":"Space in movement: The pluri-temporal (re)production of saunascapes","authors":"Hanna Leipämaa-Leskinen, Henna Syrjälä, Minna-Maarit Jaskari, Hannele Kauppinen-Räisänen","doi":"10.1177/14705931241279263","DOIUrl":"https://doi.org/10.1177/14705931241279263","url":null,"abstract":"In this study, we theorise the pluri-temporality of market-mediated spaces. By taking the Finnish sauna as an empirical context, we analyse the sauna as a pluri-temporal space whose momentary existences are actualised by slow and fast spatio-temporal movements flowing simultaneously at different speeds. In so doing, we advance the concept of the saunascape as a tool to grasp the temporal and spatial dynamics that continuously reproduce the space. The empirical data include interviews conducted in sauna departments at five different hotels, focus group discussions generated at a commercial sauna restaurant, and online articles published in the Finnish Sauna-Magazine between 2018 and 2021. The findings show that slow spatio-temporal flows produce saunascapes that are characterised by rituals and authentic spirit. Fast spatio-temporal flows create saunascapes characterised by meaningful experiences and future envisioning. The momentary actualisation of a saunascape is always unique and ephemeral, varying according to whether the slow or fast flows are more pronounced. The study ends with a conceptual discussion of the potential of the concept of (sauna)scape to illustrate the pluri-temporal and multifaceted space.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-22DOI: 10.1177/14705931241275550
Rohit Varman, Kanika Meshram
This study draws upon the lived experience of Sharankumar Limbale, a Dalit, as depicted in his autobiographical memoir, ‘The Outcaste’. Through Limbale’s narratives, we aim to understand how religion morphs consumption into a site of humiliation for Dalits. We examine Limbale’s caste-based market interactions and consumption to illuminate the reduction of Dalits to negative beings, subjected to interpellation as polluted individuals and to degrading consumption of waste. These negative beings endure ontological wounds and exist as degraded appendages to dominant social groups. This study calls attention to the recognition of the category of negative being within consumer research, as without it, the extreme vulnerability faced by certain consumer groups remains incomprehensible. Ultimately, this research advances the theoretical understanding of how religion plays a role in perpetuating and reinforcing conditions of extreme consumer vulnerability.
{"title":"The making of negative being: Religion, humiliation, and consumer vulnerability","authors":"Rohit Varman, Kanika Meshram","doi":"10.1177/14705931241275550","DOIUrl":"https://doi.org/10.1177/14705931241275550","url":null,"abstract":"This study draws upon the lived experience of Sharankumar Limbale, a Dalit, as depicted in his autobiographical memoir, ‘The Outcaste’. Through Limbale’s narratives, we aim to understand how religion morphs consumption into a site of humiliation for Dalits. We examine Limbale’s caste-based market interactions and consumption to illuminate the reduction of Dalits to negative beings, subjected to interpellation as polluted individuals and to degrading consumption of waste. These negative beings endure ontological wounds and exist as degraded appendages to dominant social groups. This study calls attention to the recognition of the category of negative being within consumer research, as without it, the extreme vulnerability faced by certain consumer groups remains incomprehensible. Ultimately, this research advances the theoretical understanding of how religion plays a role in perpetuating and reinforcing conditions of extreme consumer vulnerability.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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