Konstantinos Lianidis, Domen Bajde, Mikkel Nøjgaard
{"title":"Ownership technologies","authors":"Konstantinos Lianidis, Domen Bajde, Mikkel Nøjgaard","doi":"10.1177/14705931241279554","DOIUrl":null,"url":null,"abstract":"Consumer research has extensively explored digital ownership and possession, focusing on the entities owned, the owners, and their relationships to their possessions. This paper advances this literature by introducing the concept of “ownership technologies,” as an analytical lens to attend to the technological devices and techniques that mediate ownership (shape social arrangements and interpretations of what constitutes ownership, what can be owned, who can own, and how). We illustrate the utility of this lens by providing historical examples, as well as through the prism of contemporary technologies such as blockchains and NFTs. We identify three ways in which technology mediates ownership—demarcation, enclosure, and transferability—and conclude by suggesting directions for future research on digital ownership.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Theory","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14705931241279554","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Consumer research has extensively explored digital ownership and possession, focusing on the entities owned, the owners, and their relationships to their possessions. This paper advances this literature by introducing the concept of “ownership technologies,” as an analytical lens to attend to the technological devices and techniques that mediate ownership (shape social arrangements and interpretations of what constitutes ownership, what can be owned, who can own, and how). We illustrate the utility of this lens by providing historical examples, as well as through the prism of contemporary technologies such as blockchains and NFTs. We identify three ways in which technology mediates ownership—demarcation, enclosure, and transferability—and conclude by suggesting directions for future research on digital ownership.
期刊介绍：
Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.
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