The Effect of Payment Delay on Consumer Purchase Intention

IF 3 Q2 MANAGEMENT Administrative Sciences Pub Date : 2024-09-16 DOI:10.3390/admsci14090226
Minkyung Choy
{"title":"The Effect of Payment Delay on Consumer Purchase Intention","authors":"Minkyung Choy","doi":"10.3390/admsci14090226","DOIUrl":null,"url":null,"abstract":"While previous studies have focused on the form of payment methods as a criterion, this study proposes payment delay as a new criterion and examines the relationship between consumers’ need for closure (NFC) and temporal construal in payment situations. Three empirical studies were conducted with participants who had experience with plastic card payments to ensure they understood the concept of payment delay. Participants with a low NFC tended to construe payment situations more abstractly, leading to increased purchase intentions for hedonic products when payment was delayed and for utilitarian products when it was not. In contrast, participants with a high NFC exhibited higher purchase intentions for hedonic products when payment was delayed but no significant difference for utilitarian products based on payment delay. The findings provide implications for strategies to mitigate excessive hedonic consumption through credit card payments and address reluctance toward credit card use stemming from consumers’ aversion to debt or uncertainty.","PeriodicalId":30376,"journal":{"name":"Administrative Sciences","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2024-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Administrative Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3390/admsci14090226","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0

Abstract

While previous studies have focused on the form of payment methods as a criterion, this study proposes payment delay as a new criterion and examines the relationship between consumers’ need for closure (NFC) and temporal construal in payment situations. Three empirical studies were conducted with participants who had experience with plastic card payments to ensure they understood the concept of payment delay. Participants with a low NFC tended to construe payment situations more abstractly, leading to increased purchase intentions for hedonic products when payment was delayed and for utilitarian products when it was not. In contrast, participants with a high NFC exhibited higher purchase intentions for hedonic products when payment was delayed but no significant difference for utilitarian products based on payment delay. The findings provide implications for strategies to mitigate excessive hedonic consumption through credit card payments and address reluctance toward credit card use stemming from consumers’ aversion to debt or uncertainty.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
付款延迟对消费者购买意向的影响
以往的研究主要以支付方式的形式作为标准,而本研究则提出了支付延迟这一新标准,并研究了支付情况下消费者的封闭性需求(NFC)与时间概念之间的关系。我们对有过塑料卡支付经验的参与者进行了三项实证研究,以确保他们理解支付延迟的概念。NFC 低的参与者倾向于更抽象地理解付款情境,从而在延迟付款时增加了对享乐型产品的购买意向,而在未延迟付款时则增加了对功利型产品的购买意向。相比之下,NFC 高的受试者在延迟付款时对享乐型产品表现出更高的购买意愿,但对功利型产品的购买意愿并没有因付款延迟而产生显著差异。研究结果为通过信用卡支付缓解过度享乐型消费的策略提供了启示,并解决了消费者因厌恶债务或不确定性而不愿使用信用卡的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
4.80
自引率
10.00%
发文量
151
审稿时长
11 weeks
期刊最新文献
Artificial Intelligence in Mental Health Care: Management Implications, Ethical Challenges, and Policy Considerations Understanding and Mitigating Leadership Fear-Based Behaviors on Employee and Organizational Success The Effect of Payment Delay on Consumer Purchase Intention The Role of the Agglomeration Economy and Innovation Ecosystem in the Process of Competency Development and Growth of Small and Medium-Sized Enterprises Preferences of Generations of Customers in Slovakia in the Field of Marketing Communication and Their Impact on Consumer Behaviour
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1