GuoQiong Ivanka Huang , IpKin Anthony Wong , Chen Jason Zhang , Qilin Liang
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引用次数: 0
Abstract
The advent of generative AI, such as ChatGPT, not only emulates the efficiency of standard AI chatbots in generating content at a faster pace, but it also excels in autonomously producing innovative content for business purposes. However, how Gen AI will inspire people to make decisions in the field of tourism and hospitality remains understudied. Drawing on theories of customer inspiration and fear acquisition, our study analyzed 424 questionnaires and found that the advanced ability of Gen AI to generate creative content can inspire customers and increase their willingness to accept its hotel recommendations. Nevertheless, the process of customer inspiration may face challenges due to anxiety arising from a lack of transparency. Theoretical and practical implications of leveraging Gen AI in the hospitality field are discussed.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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