The role of subscription sharing and nationality in MaaS uptake in Qatar

Abstract

As urban environments grapple with complex transportation challenges, Mobility as a Service (MaaS) has emerged as a promising solution. MaaS integrates diverse transport modes into a seamless and user-centric platform, offering convenience, flexibility, and sustainability. However, its successful adoption hinges on understanding the factors shaping user preferences and subscriptions. This study comprehensively analyzes the intricate web of influences on MaaS adoption, including individual preferences, socio-demographic characteristics, and contextual factors like weather conditions, with a focus on the State of Qatar. The research investigates the impact of different transport modes, pricing factors, and subscription sharing on MaaS uptake while considering the role of gender, age, income, nationality, and occupation status. Data collected through a survey are utilized to develop econometric models for MaaS subscription usage. The study findings show that a comprehensive MaaS plan with diverse transportation options such as Metro, e-scooter/bike rides and ridesharing was preferred by individuals. Subscription sharing was favored but influenced by the extra cost, with higher prices deterring adoption. Furthermore, it is noteworthy that Arab immigrants exhibit a pronounced inclination towards subscribing in MaaS packages, suggesting a specific interest or receptiveness within this demographic. Additionally, the study reveals a higher likelihood of MaaS subscription adoption among households with lower incomes and certain occupational statuses. Finally, respondents expressed a significant willingness to pay up to QR 208 (USD 57) for each additional person allowed to share their monthly MaaS plan.