{"title":"Mind the perception gap: Identifying differences in views among stakeholder groups of shared mobility services through bayesian best-worst method","authors":"Ehsan Amirnazmiafshar , Marco Diana","doi":"10.1016/j.multra.2025.100198","DOIUrl":null,"url":null,"abstract":"<div><div>This study investigates perception gaps among stakeholders—policy-makers, operators, users, and non-users—regarding car-sharing, bike-sharing, and scooter-sharing systems in Turin, Italy. Based on 628 surveys collected between November 2021 and February 2022 and analyzed using the Bayesian Best-Worst Method (BWM) multicriteria technique, it highlights key differences in prioritizing factors influencing shared mobility demand.</div><div>Key Findings: For car-sharing, policy-makers overestimate the importance of trip purpose compared to both users and non-users, while undervaluing service availability. Operators undervalue trip-related factors, such as travel time and departure time, while overemphasizing user-friendliness. For bike-sharing, policy-makers overestimate travel time compared to users while undervaluing travel comfort and environmental friendliness compared to both users and non-users. Operators underestimate trip-related factors, including travel distance and trip purpose, while overemphasizing environmental friendliness, particularly compared to non-users. For scooter-sharing, policy-makers underestimate trip-related characteristics, such as travel time and departure time, while overestimating travel cost and user-friendliness compared to non-users. Operators undervalue travel comfort and service availability, while overestimating travel distance, especially compared to users.</div><div>Managerial Insights: For car-sharing, policy-makers should expand service coverage and incentivize vehicle deployment, while operators should use dynamic fleet management and offer flexible booking options. For bike-sharing, policy-makers should subsidize fleet expansion and improve infrastructure, while operators should transition to free-floating models and integrate navigation tools. For scooter-sharing, policy-makers should enforce safety standards and improve accessibility, while operators should invest in high-quality scooters and adopt competitive pricing models.</div><div>Bridging these perception gaps is essential for fostering shared mobility adoption and enhancing user satisfaction.</div></div>","PeriodicalId":100933,"journal":{"name":"Multimodal Transportation","volume":"4 2","pages":"Article 100198"},"PeriodicalIF":0.0000,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Multimodal Transportation","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2772586325000127","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/1/15 0:00:00","PubModel":"Epub","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates perception gaps among stakeholders—policy-makers, operators, users, and non-users—regarding car-sharing, bike-sharing, and scooter-sharing systems in Turin, Italy. Based on 628 surveys collected between November 2021 and February 2022 and analyzed using the Bayesian Best-Worst Method (BWM) multicriteria technique, it highlights key differences in prioritizing factors influencing shared mobility demand.
Key Findings: For car-sharing, policy-makers overestimate the importance of trip purpose compared to both users and non-users, while undervaluing service availability. Operators undervalue trip-related factors, such as travel time and departure time, while overemphasizing user-friendliness. For bike-sharing, policy-makers overestimate travel time compared to users while undervaluing travel comfort and environmental friendliness compared to both users and non-users. Operators underestimate trip-related factors, including travel distance and trip purpose, while overemphasizing environmental friendliness, particularly compared to non-users. For scooter-sharing, policy-makers underestimate trip-related characteristics, such as travel time and departure time, while overestimating travel cost and user-friendliness compared to non-users. Operators undervalue travel comfort and service availability, while overestimating travel distance, especially compared to users.
Managerial Insights: For car-sharing, policy-makers should expand service coverage and incentivize vehicle deployment, while operators should use dynamic fleet management and offer flexible booking options. For bike-sharing, policy-makers should subsidize fleet expansion and improve infrastructure, while operators should transition to free-floating models and integrate navigation tools. For scooter-sharing, policy-makers should enforce safety standards and improve accessibility, while operators should invest in high-quality scooters and adopt competitive pricing models.
Bridging these perception gaps is essential for fostering shared mobility adoption and enhancing user satisfaction.
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