Green visuals, greener actions: Increasing recycling behavior through nature imagery and the recycling logo

IF 7 1区 心理学 Q1 ENVIRONMENTAL STUDIES Journal of Environmental Psychology Pub Date : 2025-05-01 Epub Date: 2025-03-05 DOI:10.1016/j.jenvp.2025.102563
Constantinos Hadjichristidis , Ksenia Dorofeeva , Nicolao Bonini
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Abstract

Three experimental studies (N = 454) examined the effect of green imagery on recycling behavior. All studies included a treatment group, where participants viewed either pictures of pristine nature or the recycling logo, and a control group, where participants viewed pictures of geometric shapes. Later, we unobtrusively observed how participants disposed of a napkin and a plastic plate or cup that accompanied some treats they received for participating. The experimental setup offered participants a choice between an easy but environmentally harmful option (throwing both items in a nearby garbage bin) and a more effortful but eco-friendlier option (disposing each item in the appropriate but more distant recycling bin). Nature imagery significantly increased recycling behavior compared to the control group, while the recycling logo had an even stronger effect, with nearly all participants recycling. These insights can be converted into actionable strategies to boost recycling behavior.
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绿色视觉,绿色行动:通过自然图像和回收标志增加回收行为
三个实验研究(N = 454)检验了绿色意象对回收行为的影响。所有的研究都包括一个实验组,参与者观看原始自然或回收标志的图片,以及一个对照组,参与者观看几何形状的图片。后来,我们不引人注目地观察了参与者是如何处理餐巾和塑料盘子或杯子的,这些盘子或杯子里有他们参加活动时收到的一些零食。实验设置为参与者提供了一个简单但对环境有害的选择(将两件物品都扔进附近的垃圾桶)和一个更费力但更环保的选择(将每件物品都扔进合适但更远的回收站)。与对照组相比,自然图像显著增加了回收行为,而回收标志的效果更强,几乎所有参与者都进行了回收。这些见解可以转化为可操作的策略,以促进回收行为。
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来源期刊
CiteScore
10.60
自引率
8.70%
发文量
140
审稿时长
62 days
期刊介绍: The Journal of Environmental Psychology is the premier journal in the field, serving individuals in a wide range of disciplines who have an interest in the scientific study of the transactions and interrelationships between people and their surroundings (including built, social, natural and virtual environments, the use and abuse of nature and natural resources, and sustainability-related behavior). The journal publishes internationally contributed empirical studies and reviews of research on these topics that advance new insights. As an important forum for the field, the journal publishes some of the most influential papers in the discipline that reflect the scientific development of environmental psychology. Contributions on theoretical, methodological, and practical aspects of all human-environment interactions are welcome, along with innovative or interdisciplinary approaches that have a psychological emphasis. Research areas include: •Psychological and behavioral aspects of people and nature •Cognitive mapping, spatial cognition and wayfinding •Ecological consequences of human actions •Theories of place, place attachment, and place identity •Environmental risks and hazards: perception, behavior, and management •Perception and evaluation of buildings and natural landscapes •Effects of physical and natural settings on human cognition and health •Theories of proenvironmental behavior, norms, attitudes, and personality •Psychology of sustainability and climate change •Psychological aspects of resource management and crises •Social use of space: crowding, privacy, territoriality, personal space •Design of, and experiences related to, the physical aspects of workplaces, schools, residences, public buildings and public space
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