Engaging Minoritized Communities in Clinical Trials Through Social Media: Recommendations from Community-Based Participatory Research.

IF 3 3区 医学 Q1 COMMUNICATION Health Communication Pub Date : 2025-03-14 DOI:10.1080/10410236.2025.2476684
Jae Eun Chung, Emily M Cramer, Sharon Uche, Alisa M Hughley
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Abstract

The current study aims to understand what Black and Latino community members know about clinical trials and develop effective messaging to generate interest, improve access, and encourage participation among minoritized populations through social media. Employing community-based participatory research, we formed a community research advisory team and conducted focus group interviews with Black and Latino community members about elements of social media messages that might reduce hesitancy about and increase engagement in clinical trials. From the interview transcripts, we extracted seven key themes: transparency, familiarity, altruism, adaptability, flexibility, recognition, and safety. We suggest leveraging these themes as strategies to craft targeted recruitment messages addressing barriers to participation in clinical trials among Black and Latino community members.

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来源期刊
CiteScore
8.20
自引率
10.30%
发文量
184
期刊介绍: As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.
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