Guyanne Wilson, E. Zappe, Jonas Silbermann–Schön, Kai Guilliaume, Rebecca Altwicker, Mariana Tapari, Marina Wolf, Mercedes Benitez Torrejon, Mushtariy Mamadaliyeva, Anna Lucia Busskamp Castro
{"title":"#Stayhome: Language in tourism advertisements on Instagram","authors":"Guyanne Wilson, E. Zappe, Jonas Silbermann–Schön, Kai Guilliaume, Rebecca Altwicker, Mariana Tapari, Marina Wolf, Mercedes Benitez Torrejon, Mushtariy Mamadaliyeva, Anna Lucia Busskamp Castro","doi":"10.1017/S0266078421000274","DOIUrl":null,"url":null,"abstract":"In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.","PeriodicalId":51710,"journal":{"name":"English Today","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2021-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"English Today","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1017/S0266078421000274","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 0
Abstract
In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
