{"title":"Exploring travel envy and social return in domestic travel: a cross-generational analysis","authors":"Rashmini Sharma, Gurmeet Singh, S. Pratt","doi":"10.1080/10548408.2022.2045247","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study examines tourists’ envy and social return from engaging in domestic travel among Millennials and Baby Boomers. A conceptual framework is developed, grounded by social comparison theory. Using a quantitative research design, an online survey instrument was used to collect data. Results reveal that the relationship between social comparison and travel envy, self-presentation and travel envy, and tourism xenophilia and domestic travel behaviour is stronger for Millennials. However, the relationship between domestic travel behaviour and social return relationship is stronger for Baby Boomers. The findings contribute to the under-researched area of domestic tourism during an unprecedented global pandemic.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"58 - 72"},"PeriodicalIF":8.2000,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2022.2045247","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 5
Abstract
ABSTRACT This study examines tourists’ envy and social return from engaging in domestic travel among Millennials and Baby Boomers. A conceptual framework is developed, grounded by social comparison theory. Using a quantitative research design, an online survey instrument was used to collect data. Results reveal that the relationship between social comparison and travel envy, self-presentation and travel envy, and tourism xenophilia and domestic travel behaviour is stronger for Millennials. However, the relationship between domestic travel behaviour and social return relationship is stronger for Baby Boomers. The findings contribute to the under-researched area of domestic tourism during an unprecedented global pandemic.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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