{"title":"Analysis of travel mobility under Covid-19: application of network science","authors":"S. Park, Yoo Ri Kim, Ching Sum Theresa Ho","doi":"10.1080/10548408.2022.2089954","DOIUrl":null,"url":null,"abstract":"ABSTRACT COVID-19 is substantially reshaping the tourism and hospitality industries but studies on the changes in travel behaviour in response to the pandemic are limited. Using tourism big data, this research applies network science analytics to determine behavioural changes in travel mobility of domestic travellers who visited Jeju Island, Korea, from June 2019 to December 2020. The findings reveal significant reductions in the number of trips to a destination but also limited spatial connectivity and diversity in travel flow during the pandemic. A higher intensity of travel mobility to outdoor and coastal areas and shorter travel distances are evident during COVID-19.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"335 - 352"},"PeriodicalIF":8.2000,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2022.2089954","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 8
Abstract
ABSTRACT COVID-19 is substantially reshaping the tourism and hospitality industries but studies on the changes in travel behaviour in response to the pandemic are limited. Using tourism big data, this research applies network science analytics to determine behavioural changes in travel mobility of domestic travellers who visited Jeju Island, Korea, from June 2019 to December 2020. The findings reveal significant reductions in the number of trips to a destination but also limited spatial connectivity and diversity in travel flow during the pandemic. A higher intensity of travel mobility to outdoor and coastal areas and shorter travel distances are evident during COVID-19.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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