{"title":"Double blades: does a sharing platform benefit from integration to a popular OTA platform?","authors":"Chunhong Li, Lingfei Deng, Rob Law","doi":"10.1080/10548408.2023.2199767","DOIUrl":null,"url":null,"abstract":"ABSTRACT With the rapid development of sharing economy, meal-sharing platforms are dedicated to expanding their influence and inclined to cooperate with online travel agencies (OTAs). The consequences of such an action remain unclear. Based on expectation disconfirmation theory (EDT) and dataset from EatWith, this study conducted empirical analyses with a difference-in-differences (DID) research design. The results suggest that the meal-sharing platform’s integration into an OTA brings more tourists to hosts at the cost of ratings decrease. This study underscored the double-blade effect of platform integration that the hosts, platform managers, and industry required attention and need to balance in practice.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"1 - 20"},"PeriodicalIF":8.2000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2199767","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT With the rapid development of sharing economy, meal-sharing platforms are dedicated to expanding their influence and inclined to cooperate with online travel agencies (OTAs). The consequences of such an action remain unclear. Based on expectation disconfirmation theory (EDT) and dataset from EatWith, this study conducted empirical analyses with a difference-in-differences (DID) research design. The results suggest that the meal-sharing platform’s integration into an OTA brings more tourists to hosts at the cost of ratings decrease. This study underscored the double-blade effect of platform integration that the hosts, platform managers, and industry required attention and need to balance in practice.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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