M. Zhang, Lu Wang, Wanying Yang, Yiwei Li, Yin Bai
{"title":"Host facial features and Airbnb listing prices: a spatial hedonic pricing approach","authors":"M. Zhang, Lu Wang, Wanying Yang, Yiwei Li, Yin Bai","doi":"10.1080/10548408.2021.2006861","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study aims to examine the relationship between hosts’ facial features and Airbnb listing prices alongside other house attributes. We use a spatial hedonic pricing model to analyze 1,411 Airbnb listings in Shanghai, China. The results show that intrinsic functional attributes of listings are the dominant factors of price, followed by host attributes (especially host facial features such as facial width-to-height ratio). Specifically, the lower a host’s facial width-to-height ratio is, the higher the listing price. In addition, the results from concentric ring areas vary within the same city. This study contributes new insights into pricing in shared accommodations.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":null,"pages":null},"PeriodicalIF":8.2000,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2021.2006861","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This study aims to examine the relationship between hosts’ facial features and Airbnb listing prices alongside other house attributes. We use a spatial hedonic pricing model to analyze 1,411 Airbnb listings in Shanghai, China. The results show that intrinsic functional attributes of listings are the dominant factors of price, followed by host attributes (especially host facial features such as facial width-to-height ratio). Specifically, the lower a host’s facial width-to-height ratio is, the higher the listing price. In addition, the results from concentric ring areas vary within the same city. This study contributes new insights into pricing in shared accommodations.
期刊介绍:
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.