Sirong Chen, I. Chan, Shaogui Xu, R. Law, Mu Zhang
{"title":"Metaverse in tourism: drivers and hindrances from stakeholders’ perspective","authors":"Sirong Chen, I. Chan, Shaogui Xu, R. Law, Mu Zhang","doi":"10.1080/10548408.2023.2227872","DOIUrl":null,"url":null,"abstract":"ABSTRACT Although the transformative impact of the metaverse on tourism and its marketing has been widely discussed, little is known about the metaverse in tourism marketing. In this study, in-depth interviews with 19 representative metaverse tourism stakeholders from multiple categories are conducted. Based on a modified conceptual model of destination competitiveness and stakeholder theory, this study reveals that the factors driving the development of metaverse tourism are planning and management; economic, sociocultural, and technological factors; and recognition and acceptance, whereas the hindrances stem mainly from the government, industry, tourists, local communities, and educational institutions. Accordingly, theoretical and practical contributions are provided.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"169 - 184"},"PeriodicalIF":8.2000,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2227872","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 4
Abstract
ABSTRACT Although the transformative impact of the metaverse on tourism and its marketing has been widely discussed, little is known about the metaverse in tourism marketing. In this study, in-depth interviews with 19 representative metaverse tourism stakeholders from multiple categories are conducted. Based on a modified conceptual model of destination competitiveness and stakeholder theory, this study reveals that the factors driving the development of metaverse tourism are planning and management; economic, sociocultural, and technological factors; and recognition and acceptance, whereas the hindrances stem mainly from the government, industry, tourists, local communities, and educational institutions. Accordingly, theoretical and practical contributions are provided.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
