Bee‐Lia Chua, S. Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han
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引用次数: 5
Abstract
ABSTRACT Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair travel. Furthermore, authentic travel experiences positively influenced value and engagement. Customer engagement influenced customer stickiness to armchair travel, while overall value did not. This study provides insightful theoretical implications for the extant armchair travel literature and practical implications for developing new tourism products or programs to keep pace with rapidly shifting industry trends.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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