{"title":"A patterns perspective of customers’ brand experiences with robotics in hospitality","authors":"V. Tung, S. Tse","doi":"10.1080/10548408.2023.2215268","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study presents a framework that captures the patterns amongst the four different dimensions of customers’ brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"75 - 89"},"PeriodicalIF":8.2000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2215268","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This study presents a framework that captures the patterns amongst the four different dimensions of customers’ brand experiences with robotics by connecting tourism and hospitality research with the humanities literature on micro-stories. By analyzing narratives on an emerging social platform, the study shows that behavioral and cognitive experiences could elicit affective experiences that act as an interface before sensory experiences. The framework presented in this study provides implications into how the different dimensions of brand experiences could influence the marketing strategies of hotels with robotics.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
