In the difference between money and capital, everything happens

IF 3.4 4区管理学 Q2 BUSINESS Marketing Theory Pub Date : 2023-08-09 DOI:10.1177/14705931231195187

A. Bradshaw

引用次数: 0

Abstract

I argue against any essentialist framing of the consumer in a context of the circulation of money and for a dialectical materialist framing of the consumer in a context of capital accumulation. I reflect on how the current conjuncture pressurises basic assumptions about everyday liveability and requires a fundamental rethink.

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在货币和资本之间的差异中，一切都会发生

我反对在货币流通的背景下对消费者进行任何本质主义的描述，也反对在资本积累的背景下对消费者进行辩证唯物主义的描述。我反思了当前的危机如何给日常宜居性的基本假设带来压力，并需要从根本上进行反思。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.

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