Aleksandar Radic, Wei Quan, Bonhak Koo, Bee‐Lia Chua, J. Kim, Heesup Han
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引用次数: 22
Abstract
ABSTRACT Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists’ adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen.
摘要中央银行数字货币（CBDC）是一种由信誉良好的国家金融机构发行和监管的法定货币支持的数字资产。考虑到金融技术和CBDC的加速发展，本研究通过关注态度、主观规范、感知行为控制、大众媒体报道、对错过相对优势的恐惧和感知风险之间的关系，探讨了游客对CBDC作为一种支付方式的采用。社会心理学理论被用作理论框架。调查数据来自中国、韩国和美国。拟议的框架有力地支持了Digital Korean Won和Digital Yuen。
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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