{"title":"Salient health goal, salient restoration? A transformative model of wellness tourism","authors":"Guoquan Wang, Lianping Ren, H. Qiu, Yanbo Yao","doi":"10.1080/10548408.2023.2184443","DOIUrl":null,"url":null,"abstract":"ABSTRACT Although pursuing health and restoration has become a salient motivation for contemporary tourists, the transformative process of how health-seeking tourists achieve restoration in wellness tourism destinations remains unclear. Grounded in goal systems theory and cognitive appraisal theory, this study investigated wellness tourists’ recovery-acquisition process. Through analyses of 390 on-site survey questionnaires collected in Dujiangyan, China, the result revealed health goal salience significantly predicted perceived destination restorative qualities and tourist engagement. Besides, perceived destination restorative qualities positively influenced tourist engagement, and together, these two constructs exerted a positive impact on recovery perceptions. Additionally, resource uniqueness perception further enhanced such impact.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"591 - 608"},"PeriodicalIF":8.2000,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2184443","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT Although pursuing health and restoration has become a salient motivation for contemporary tourists, the transformative process of how health-seeking tourists achieve restoration in wellness tourism destinations remains unclear. Grounded in goal systems theory and cognitive appraisal theory, this study investigated wellness tourists’ recovery-acquisition process. Through analyses of 390 on-site survey questionnaires collected in Dujiangyan, China, the result revealed health goal salience significantly predicted perceived destination restorative qualities and tourist engagement. Besides, perceived destination restorative qualities positively influenced tourist engagement, and together, these two constructs exerted a positive impact on recovery perceptions. Additionally, resource uniqueness perception further enhanced such impact.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
