{"title":"Bleisure travel experience: Scale development and validation","authors":"Sheng-Hshiung Tsaur, Cheng-Hsien Tsai","doi":"10.1080/10548408.2023.2199773","DOIUrl":null,"url":null,"abstract":"ABSTRACT Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings’ theoretical and practical implications and outlines possible directions for future research.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"21 - 37"},"PeriodicalIF":8.2000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2199773","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings’ theoretical and practical implications and outlines possible directions for future research.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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