Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism
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引用次数: 16
Abstract
ABSTRACT By applying the SOR paradigm, this study attempted to investigate how various aspects of a virtual trip enhance travelers’ immersion in the virtual trip and arouse nostalgia, which creates their future visit intentions. Findings of the study indicated that authenticity and sensorial components of virtual trips positively influenced travelers’ immersion and generated nostalgia, thereby increasing their revisit intention and intention to visit a similar destination. The moderating effects of travel personality between travelers’ nostalgia and behavioral intentions were found. This study provides insights on how to utilize virtual trips as a marketing tool.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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