Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He
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引用次数: 29
Abstract
ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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