Linxiang Lv, Minxue Huang, Dawei Guan, Kairui Yang
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引用次数: 2
Abstract
ABSTRACT As social actors, artificial intelligence (AI) devices are used in tourism. However, it’s challenging for enterprises to choose recoveries for their service failures. To fill this gap, we divide these service failures from the perspective of consumers’ basic psychological needs: being rejected and being ignored due to AI lacking flexibility and common sense. Based on the Need-Threat model and three experiments, we find that chatbots express gratitude (vs. apology) will be more likely to gain consumers’ forgiveness if service failures of AI devices are being rejected (vs. being ignored); this main effect is mediated by relational needs (vs. efficacy needs).
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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