Book Review: Marketing Your Library’s Electronic Resources, 2nd Edition

IF 0.6 4区 管理学 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Library Resources & Technical Services Pub Date : 2018-07-02 DOI:10.5860/LRTS.62N3.151
C. McEvilly
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Abstract

This how-to manual for librarians provides valuable information on how libraries can use marketing to increase usage and better serve patrons. While it discusses electronic resource (e-resource) examples and issues, the true focus is on larger concepts that apply to marketing any type of library resource. It provides a valuable reference for librarians seeking to implement a marketing plan. The second edition has new examples of marketing plans from real institutions. The authors’ stated goals are to “give colleagues the specific means of developing, implementing, and assessing marketing plans for e-resource collection management,” and to improve awareness of the value of e-resources among library users (xvi). They succeed in providing content that will help library practitioners of all levels of experience in marketing e-resources.
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书评:营销图书馆的电子资源,第2版
这本图书馆员操作手册提供了关于图书馆如何利用营销来增加使用量和更好地为读者服务的宝贵信息。虽然它讨论了电子资源(电子资源)的例子和问题,但真正的重点是适用于营销任何类型的图书馆资源的更大概念。它为寻求实施营销计划的图书馆员提供了宝贵的参考。第二版有来自真实机构的营销计划的新例子。作者提出的目标是“为同事们提供制定、实施和评估电子资源收藏管理营销计划的具体方法”,并提高图书馆用户对电子资源价值的认识(xvi)。他们成功地提供了有助于在营销电子资源方面具有不同经验的图书馆从业者的内容。
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来源期刊
Library Resources & Technical Services
Library Resources & Technical Services INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
0.90
自引率
20.00%
发文量
25
期刊介绍: Library Resources & Technical Services (LRTS) is a peer-reviewed journal that takes a critical approach to the questions and challenges facing librarians and libraries with regard to: Collections Scholarly communication Preservation (including digitization) Acquisitions (including licensing and economic aspects of acquisitions) Continuing resources Cataloging (including descriptive metadata, authority control, subject analysis, and classification)
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Core Competencies for Cataloging and Metadata Professional Librarians: Assessment of Community Use and Recommendations for the Future of the Document Evaluating Purchase Plans for Niche Collecting Areas The Work in Question Book Review: Making the Most of Your ILS: A User’s Guide to Evaluating and Optimizing Library Systems Book Review: Taxonomies: Practical Approaches to Developing and Managing Vocabularies for Digital Information
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