{"title":"Book Review: Marketing Your Library’s Electronic Resources, 2nd Edition","authors":"C. McEvilly","doi":"10.5860/LRTS.62N3.151","DOIUrl":null,"url":null,"abstract":"This how-to manual for librarians provides valuable information on how libraries can use marketing to increase usage and better serve patrons. While it discusses electronic resource (e-resource) examples and issues, the true focus is on larger concepts that apply to marketing any type of library resource. It provides a valuable reference for librarians seeking to implement a marketing plan. The second edition has new examples of marketing plans from real institutions. The authors’ stated goals are to “give colleagues the specific means of developing, implementing, and assessing marketing plans for e-resource collection management,” and to improve awareness of the value of e-resources among library users (xvi). They succeed in providing content that will help library practitioners of all levels of experience in marketing e-resources.","PeriodicalId":18197,"journal":{"name":"Library Resources & Technical Services","volume":" ","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2018-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Library Resources & Technical Services","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.5860/LRTS.62N3.151","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
This how-to manual for librarians provides valuable information on how libraries can use marketing to increase usage and better serve patrons. While it discusses electronic resource (e-resource) examples and issues, the true focus is on larger concepts that apply to marketing any type of library resource. It provides a valuable reference for librarians seeking to implement a marketing plan. The second edition has new examples of marketing plans from real institutions. The authors’ stated goals are to “give colleagues the specific means of developing, implementing, and assessing marketing plans for e-resource collection management,” and to improve awareness of the value of e-resources among library users (xvi). They succeed in providing content that will help library practitioners of all levels of experience in marketing e-resources.
期刊介绍:
Library Resources & Technical Services (LRTS) is a peer-reviewed journal that takes a critical approach to the questions and challenges facing librarians and libraries with regard to: Collections Scholarly communication Preservation (including digitization) Acquisitions (including licensing and economic aspects of acquisitions) Continuing resources Cataloging (including descriptive metadata, authority control, subject analysis, and classification)