{"title":"English in a rural linguistic landscape of globalizing China","authors":"Guangxian Liu, Chaojun Ma","doi":"10.1017/s0266078423000135","DOIUrl":null,"url":null,"abstract":"Usually focusing on linguistic/semiotic signs in culturally and linguistically diverse communities, linguistic landscape (hereafter LL) has appeared as a methodological paradigm for the investigation of the representation and visibility of languages across geographical contexts (Landry & Bourhis, 1997; Scollon & Scollon, 2003). Highlighting the informative and symbolic functions of languages, this paradigm enables the combination of a quantitatively distributive lens with a refined ethnographic perspective to generate insights into the ethnolinguistic vitality of a given territory and the spread of international lingua francas – in most cases English – in localized settings (Backhaus, 2007; Jaworski & Thurlow, 2010; Li, 2015).","PeriodicalId":51710,"journal":{"name":"English Today","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"English Today","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1017/s0266078423000135","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 1
Abstract
Usually focusing on linguistic/semiotic signs in culturally and linguistically diverse communities, linguistic landscape (hereafter LL) has appeared as a methodological paradigm for the investigation of the representation and visibility of languages across geographical contexts (Landry & Bourhis, 1997; Scollon & Scollon, 2003). Highlighting the informative and symbolic functions of languages, this paradigm enables the combination of a quantitatively distributive lens with a refined ethnographic perspective to generate insights into the ethnolinguistic vitality of a given territory and the spread of international lingua francas – in most cases English – in localized settings (Backhaus, 2007; Jaworski & Thurlow, 2010; Li, 2015).
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