A Study of Online Tourism Services in Iran

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Pub Date : 2021-12-22 DOI:10.37741/t.70.1.5

Sanaz Shafiee, Ali Rajabzadeh Ghatari, A. Hasanzadeh, Saeed Jahanyan

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引用次数: 1

Abstract

Given the fact that tourism is an important sector of many national economies, it is very essential to examine the factors which can help develop successful and smart tourism experiences. The importance of developing tourism destinations through smart technologies as a strategic tool to develop tourism has persuaded many countries to explore the implementation of these destinations, their models, components, and policies. The present study proposed a model for developing online tourism services in smart tourism destinations. The model was analyzed via structural equation modeling using SPSS (version 20) and Lisrel (version 8.8). The data analysis identified 21 components in six major dimensions which can affect smart tourism development: online content quality, access to interactive online services, end-user internet service, demand for online services, the utilization rate of location-based services, and level of online services. The identified factors can help researchers gain a better understanding of the factors affecting the development of smart destinations and recognize their importance and their degree of influence and power. It is recommended that more attention be paid to improving the quality of services provided to tourists for developing smart destinations.

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伊朗在线旅游服务研究

鉴于旅游业是许多国家经济的重要部门，研究有助于发展成功和智能旅游体验的因素是非常重要的。通过智能技术开发旅游目的地作为发展旅游业的战略工具的重要性促使许多国家探索这些目的地的实施、模式、组成部分和政策。本研究提出了一种在智能旅游目的地开发在线旅游服务的模式。该模型使用SPSS（版本20）和Lisrel（版本8.8）通过结构方程建模进行分析。数据分析在六个主要维度上确定了21个影响智能旅游发展的因素：在线内容质量、交互式在线服务的访问、最终用户互联网服务、在线服务需求、基于位置的服务利用率，以及在线服务水平。识别出的因素可以帮助研究人员更好地了解影响智能目的地发展的因素，并认识到它们的重要性及其影响力和力量。建议更多地关注提高为游客提供的服务质量，以发展智能目的地。

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来源期刊

Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.10

自引率

17.60%

发文量

审稿时长

24 weeks

期刊介绍： Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.