Nripendra Singh, Jongsik Yu, Haywantee Ramkissoon, M. Amponsah, Heesup Han
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引用次数: 5
Abstract
ABSTRACT This study uncovers the complex inter-relations among natural environmental quality as nature-based solutions (NBS), emotional well-being, mental health, and life satisfaction in state park travelers’ behavioral intention formation. This research also explores the moderating influence of national culture. A quantitative approach was made by using the data collected from three distinct cultures (India, the United States, and Korea). The proposed theoretical framework contained a sufficient prediction power for intention. A vital role of study variables in life satisfaction and intention generation was evident. National culture moderates the relationship among constructs in India and Korea but not in the US.
期刊介绍:
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.