Destination Brand Experience and Place Attachment

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Pub Date : 2023-02-21 DOI:10.37741/t.71.1.7
Hugo Martins, Paulo Carvalho, N. Almeida
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Abstract

Brand experience and place attachment are key issues of a destination as it is increasingly important that visitors develop attachment and positive attitudes towards the natural environment, which is generally related with a high level of satisfaction. The current research explores the relationship between destination brand experience (DBE) and place attachment, their implications in relation to pro-environmental behaviours, behavioural intentions (revisit or recommend), and tourists’ satisfaction in the context of natural protected areas. A survey was conducted at Peneda-Gerês National Park, Portugal. A total of 507 valid questionnaires were analyzed using structural equations modelling. The findings show the relevance of DBE in relation to the other constructs. It was in the relationship between DBE and satisfaction that the highest path coefficient was verified. The association between place attachment and satisfaction was not confirmed inducing the idea that satisfaction is not enough for tourists to create attachment bonds. However, DBE can lead to the creation of emotional and affective ties to a particular destination. As practical implication, the management entities should invest in strategies that can get visitors more identify with this natural area, to increase the level of experience and the degree of satisfaction.
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目的地品牌体验与场所依恋
品牌体验和地点依恋是目的地的关键问题,因为游客对自然环境产生依恋和积极态度越来越重要,这通常与高满意度有关。目前的研究探讨了目的地品牌体验(DBE)和地点依恋之间的关系,它们与环保行为、行为意图(重游或推荐)以及自然保护区背景下游客满意度之间的关系。在葡萄牙佩内达热雷斯国家公园进行了一项调查。使用结构方程模型对507份有效问卷进行了分析。研究结果显示DBE与其他结构的相关性。正是在DBE和满意度之间的关系中,验证了最高的路径系数。地方依恋和满意度之间的联系没有得到证实,这引发了一种观点,即满意度不足以让游客建立依恋关系。然而,DBE可以导致与特定目的地建立情感和情感联系。从实际意义上讲,管理实体应该投资于能够让游客更认同这个自然区域的策略,以提高体验水平和满意度。
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来源期刊
Tourism
Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.10
自引率
17.60%
发文量
0
审稿时长
24 weeks
期刊介绍: Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.
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