{"title":"Destination Brand Experience and Place Attachment","authors":"Hugo Martins, Paulo Carvalho, N. Almeida","doi":"10.37741/t.71.1.7","DOIUrl":null,"url":null,"abstract":"Brand experience and place attachment are key issues of a destination as it is increasingly important that visitors develop attachment and positive attitudes towards the natural environment, which is generally related with a high level of satisfaction. The current research explores the relationship between destination brand experience (DBE) and place attachment, their implications in relation to pro-environmental behaviours, behavioural intentions (revisit or recommend), and tourists’ satisfaction in the context of natural protected areas. A survey was conducted at Peneda-Gerês National Park, Portugal. A total of 507 valid questionnaires were analyzed using structural equations modelling. The findings show the relevance of DBE in relation to the other constructs. It was in the relationship between DBE and satisfaction that the highest path coefficient was verified. The association between place attachment and satisfaction was not confirmed inducing the idea that satisfaction is not enough for tourists to create attachment bonds. However, DBE can lead to the creation of emotional and affective ties to a particular destination. As practical implication, the management entities should invest in strategies that can get visitors more identify with this natural area, to increase the level of experience and the degree of satisfaction.","PeriodicalId":46641,"journal":{"name":"Tourism","volume":" ","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2023-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism","FirstCategoryId":"1092","ListUrlMain":"https://doi.org/10.37741/t.71.1.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Brand experience and place attachment are key issues of a destination as it is increasingly important that visitors develop attachment and positive attitudes towards the natural environment, which is generally related with a high level of satisfaction. The current research explores the relationship between destination brand experience (DBE) and place attachment, their implications in relation to pro-environmental behaviours, behavioural intentions (revisit or recommend), and tourists’ satisfaction in the context of natural protected areas. A survey was conducted at Peneda-Gerês National Park, Portugal. A total of 507 valid questionnaires were analyzed using structural equations modelling. The findings show the relevance of DBE in relation to the other constructs. It was in the relationship between DBE and satisfaction that the highest path coefficient was verified. The association between place attachment and satisfaction was not confirmed inducing the idea that satisfaction is not enough for tourists to create attachment bonds. However, DBE can lead to the creation of emotional and affective ties to a particular destination. As practical implication, the management entities should invest in strategies that can get visitors more identify with this natural area, to increase the level of experience and the degree of satisfaction.
期刊介绍:
Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.