{"title":"ENTREPRENEURIAL ORIENTATION AND ENVIRONMENTAL BEHAVIOR: AN EXPLANATION FROM THE VALUES OF ECOCENTRISM AND CONFORMITY OF MEXICAN ARTISANS","authors":"P. Sánchez-Medina","doi":"10.1142/s1084946722500182","DOIUrl":null,"url":null,"abstract":"We studied individual psychological characteristics such as conformity and ecocentrism in Mexican artisans, and the effect these characteristics have on entrepreneurial orientation (EO) and environmental behavior (EB) in artisan family businesses in Oaxaca and Guanajuato, Mexico. The research model is empirically validated by partial least squares structural equation modelling (PLS-SEM). We found that conformity is a value that positively affects EO and EB. In contrast, ecocentrism has a positive effect on EB, but not on EO. Our study highlights the importance of focusing on conformity as a characteristic of survival ventures. On the other hand, it is imperative to carry out research that incorporates the environmental dimension to characterize the sustainability aspect in survival ventures.","PeriodicalId":46653,"journal":{"name":"Journal of Developmental Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Developmental Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s1084946722500182","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
We studied individual psychological characteristics such as conformity and ecocentrism in Mexican artisans, and the effect these characteristics have on entrepreneurial orientation (EO) and environmental behavior (EB) in artisan family businesses in Oaxaca and Guanajuato, Mexico. The research model is empirically validated by partial least squares structural equation modelling (PLS-SEM). We found that conformity is a value that positively affects EO and EB. In contrast, ecocentrism has a positive effect on EB, but not on EO. Our study highlights the importance of focusing on conformity as a characteristic of survival ventures. On the other hand, it is imperative to carry out research that incorporates the environmental dimension to characterize the sustainability aspect in survival ventures.
期刊介绍：
The Journal of Developmental Entrepreneurship (JDE) provides a forum for the dissemination of descriptive, empirical, and theoretical research that focuses on issues concerning microenterprise and small business development, especially under conditions of adversity. The intended audiences for JDE are scholars who study issues of developmental entrepreneurship and professionals involved in governmental and non-governmental efforts to facilitate entrepreneurship in economic and community development programs around the world. Articles will cover a broad range of topics, including: -Entrepreneurship and self-employment in developing contexts -Challenges and opportunities unique to minority and women entrepreneurs -Microenterprise funds and private-sector small business lending practices -Legislation, regulation, and tax policy that impact entrepreneurship and economic development -Processes that facilitate growth and development within emerging enterprises -Networks within and among entrepreneurial ventures -Marketing patterns and approaches in venture growth and development -International developmental entrepreneurship programs -Entrepreneurship in the informal economic sector -Education and training for aspiring entrepreneurs -Industry practices that adversely affect microenterprise development -Economic and social impacts of microenterprise activity
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