{"title":"How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control","authors":"Kyuhyeon Joo, H. M. Kim, Jinsoo Hwang","doi":"10.1080/10548408.2023.2239840","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"131 1","pages":"260 - 274"},"PeriodicalIF":8.2000,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2239840","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 2
Abstract
ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.
期刊介绍：
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.
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