E. Diego, Lourdes Susaeta, José Ramón Pin Arboledas, Esperanza Suárez Ruz
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引用次数: 0
Abstract
This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment.
期刊介绍：
UCJC Business & Society Review (UCJC BSR - ISSN 2659-3270) (formerly known as Universia Business Review) peer-reviewed and published quarterly, is committed to publishing scholarly empirical and theoretical research articles that have from an interdisciplinary approach a high impact on understanding the intersections of business, economy and society. UCJC BSR invites scholars and practitioners from every single domain in Social Sciences to share their analyses and perspectives to solve current, relevant and complex problems of our Societies and Economies such as Digital Transformation, Entrepreneurial Innovation Waves, Climate Change, Labor Migrations or Urban Concentrations among many others.
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