REGIONAL VECTOR OF TOURISM DEVELOPMENT IN UKRAINE

Abstract

At the present stage of development of society, tourism has occupied one of the leading places as a cultural and economic phenomenon. It is constantly changing and expanding the range of species and forms, offering new motives for travel. Currently, tourism is developing in a difficult epidemic situation, complicated by political cataclysms, which brings to the problem of finding new local resources to create a relevant proposal.The article is devoted to a comprehensive consideration of the problems and prospects of regional tou-rism development in Ukraine. The development of priority areas of tourism, in particular, such as domestic and foreign is possible through the use of domestic tourist and recreational opportunities of Ukrainian regional now.Comprehensive solution of regional tourism development in Ukraine requires further study and improvement of the management system, use of local resources and infrastructure development, training of qualified personnel, creation of a unique regional tourist offer and solving funding problems. Regional development of tourism is possible with the effective use of the internal potential of the region-managerial, resource, financial. The essence of activating managerial capacity is to shift the emphasis from direct public administration and regulation of regional development of tourism and recreation to: stimulation the formation of an effective autonomous regulatory mechanism in the regions; activation of the entrepreneurial element, the activities of individuals in ensuring such development; creation of the conditions for effective cooperation between public authorities, local governments and the private sector in the development of tourism through various mechanisms. Achieving the set goals lies in the way of involving public authorities, local governments, territorial communities and private initiative to active action. Therefore, local tourism organizations and tourist information centers are being setup at the department sand tourism departments of local state administrations, and the efforts of domestic and foreign (including international) public organizations are being actively involved. The experience of the National Tourist Organization of Ukraine (NTOU) is interesting in this topic. The article highlights the experience of public and regional tourism organizations, in particular the National Tourism Organization of Ukraine, considers the possibilities of creating regional tourism product on the examples of specific types of tourism and regional resources, draws conclusions on the prospects of tourism development in the regions and solving funding problems. Keywords: touristic region (destination), regional tourism, NTO of Ukraine, regional tourism product.