PROSPECTS FOR THE DEVELOPMENT OF TRANSIT TOURISM IN UKRAINE

Abstract

The article analyzes the problems of the tourism industry in modern conditions. Apart from the COVID-19 pandemic, climate change has recently become an obstacle to tourism development. The potential negative impact of the tourism industry on the planet's climate negatively affects the decision to travel. The travel and aviation industry is faced with changing the perception of customers that the industry has a negative impact on the climate. In modern conditions, against the background of massively unified technologies in the field of tourism, happens a counter-standardization of services, transit tourism can be such an individual product. It is determined that from all the variety of types of transit tourism for Ukraine can be promising the following areas: cultural and event tourism, for the development of this area it is necessary to form a calendar of attractive activities; such a component of tourism as national cuisine is interesting as well, transit tourist actively uses the services of restaurants, bars, cafes due to necessity. These needs can be used for offering short guided trips related to national cuisine; border tourism, the so-called small border traffic within a few tens of kilometers, or several settlements can be included in border tourism. the practice of modern tourist movement shows that cross-border tourism gives rapid economic results; cultural programs as part of business tourism. Against the background of quarantine restrictions in the world, Ukrainians started to travel inside the country more than before, long journeys in Ukraine can be a reason for the development of transit tourism.The article reveals the prerequisites for the development of transit tourism, namely, the mandatory availability of appropriate infrastructure: a developed road network that would connect tourist facilities, information base.To promote the development of transit tourism next measures can be proposed: the creation or active promotion of already established cultural and tourist areas with regional centers; deve-lopment of the roadside network of tourist infrastructure; creation of tourist centers in the area ofone-hour transport accessibility along the main transport corridors; strengthen the information base; create a system of attractive and user-friendly roadside signs that can attract travelers and make them adjust the path and see the point of interest.Keywords: cultural and social needs, border tourism, cultural and event tourism, infrastructure, cultural potential of the regions