Inbound marketing and e-commerce on user experience in Algeria

Abstract

In today's digital age, businesses have undergone a profound transformation with the advent of digital technologies and marketing strategies. Digital transformation encompasses the integration of digital tools and technologies across all areas of a business, leading to fundamental changes in its operations, value delivery, and customer engagement. Simultaneously, digital marketing involves utilizing online platforms, including websites, social media, and online advertising, to promote products or services and expand the reach to a broader audience. The synergy between digital transformation and digital marketing enables businesses to adapt to the ever-evolving digital landscape, enhance customer experiences, streamline processes, and gain a competitive edge in a digitally interconnected world. This article aims to explore the significance of inbound marketing and e-commerce in shaping the user experience in the digital age. Through quantitative research involving a questionnaire, the study identifies key elements of inbound marketing, such as personalized content, targeted advertising, and user segmentation. These elements have a substantial impact on user experience satisfaction, engagement, and loyalty within the e-commerce context, particularly among Algerian consumers.