Pengaruh Gaya Hidup, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Peralatan Outdoor Merek Eiger di Kota Banjarmasin (Studi Pada Mahasiswa Pencinta Alam Di Kota Banjarmasin)

IF 0.5 Q4 MANAGEMENT SMART-Journal of Business Management Studies Pub Date : 2022-02-21 DOI:10.20527/sbj.v1i1.12785

Muhammad Gazali, Setio Utomo, M. Maryono

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引用次数: 1

Abstract

This study aims to determine the effect of Lifestyle, Price and Product Quality on Purchasing Decisions. The research approach used is a quantitative approach. The population is all Nature Lover Students in the city of Banjarmasin. The sample used in this study was 91 respondents. This research uses Proportional Stratified Random technique. Data analysis techniques using Multiple Linear Regression Analysis Techniques. The results in this study indicate that Lifestyle (X1) partially has a significant and positive effect on purchasing decisions with a sig t value of 0.001 below 0.05 and Price (X2) partially has a significant effect on a purchasing decision with a sig t value of 0.028 below 0.05 and also Product Quality (X3) partially has a significant effect on purchasing decisions with a sig t value of 0,000 below 0.05. Tests together show there is a significant simultaneous influence on Lifestyle (X1), Price (X2) and Product Quality (X3) on purchasing decisions (Y) because the sig f value of 0,000 is below 0.05. Keywords: Lifestyle, Price, Product Quality, purchasing decisions

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生活方式、产品价格和质量对班雅尔马辛购买Eiger品牌户外设备的影响(班雅尔马辛市自然专业学生的研究)

本研究旨在确定生活方式、价格和产品质量对购买决策的影响。使用的研究方法是定量方法。在班加马辛市，人们都是热爱自然的学生。本研究使用的样本为91名受访者。本研究采用比例分层随机技术。使用多元线性回归分析技术的数据分析技术。本研究结果表明，生活方式(X1)对购买决策有部分显著正向影响，sig t值为0.001，小于0.05;价格(X2)对购买决策有部分显著影响，sig t值为0.028，小于0.05;产品质量(X3)对购买决策有部分显著影响，sig t值为0000，小于0.05。检验共同表明，生活方式(X1)、价格(X2)和产品质量(X3)对购买决策(Y)有显著的同时影响，因为sig f值为0000低于0.05。关键词:生活方式，价格，产品质量，购买决策

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SMART-Journal of Business Management Studies MANAGEMENT-

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