This research studies marketing strategies for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price, and promotion with several observations and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs, and private employees, starting price from 400 million in 2022.
本研究通过对相关方的观察和访谈，研究了La Palma Grande, PT. Mitragama Intiperkasa根据产品、位置、价格和促销来增加房屋销售的营销策略。研究类型是通过选择一些信息来源和直接观察的位置定性描述。这项研究的结果表明，产品、位置、价格和促销对La Palma Grande的销售增长有很大的影响。观察的结果是拉帕尔马格兰德的位置非常具有战略意义，住宅位置直接通往主要道路，靠近高速公路、教育设施、卫生设施和医院、购物中心、工业区、商业和办公区以及旅游景点。在价格方面，拉帕尔马格兰德的访谈受访者的结果是工厂员工，公务员，国有企业，企业家和私营员工都非常负担得起，从2022年的4亿起。
{"title":"STRATEGI PEMASARAN PT. MITRAGAMA INTIPERKASA UNTUK MENINGKATKAN PENJUALAN UNIT RUMAH LA PALMA GRANDE BEKASI","authors":"Ahmad Zita, Venny Oktaviany","doi":"10.53990/smj.v3i2.239","DOIUrl":"https://doi.org/10.53990/smj.v3i2.239","url":null,"abstract":"This research studies marketing strategies for the increase of house \u0000sales at La Palma Grande, PT. Mitragama Intiperkasa according to \u0000product, location, price, and promotion with several observations \u0000and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly \u0000affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned \u0000enterprises, entrepreneurs, and private employees, starting price \u0000from 400 million in 2022.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91048859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine whether there is an effect of work quality on employee performance. The method used is a quantitative approach with data collection through a questionnaire. The sample of respondents was taken using a saturated sample technique of 62. The data collection technique used a closed questionnaire or questionnaire with alternative answers using a Likert scale. analysis tool using simple linear regression analysis using t-test. The results of this study are: work quality partially has a positive and significant effect on employee performance. Employee The performance variable can be explained by the variation of the independent variable work quality of 84.5%. While the remaining 15.5% can be explained by other factors or other variables outside variables studied such as work motivation, leadership style, and others
{"title":"PENGARUH KUALITAS KERJA TERHADAP KINERJA KARYAWAN PT. DUTA PARAMINDO SEJAHTERA","authors":"Sulima Dwi Anggarini, M. Rowi","doi":"10.53990/smj.v3i2.242","DOIUrl":"https://doi.org/10.53990/smj.v3i2.242","url":null,"abstract":"This study aims to determine whether there is an effect of work quality on employee performance. The method used is a quantitative approach with data collection through a questionnaire. The sample of respondents was taken using a saturated sample technique of 62. The data collection technique used a closed questionnaire or questionnaire with alternative answers using a Likert scale. analysis tool using simple linear regression analysis using t-test. The results of this study are: work quality partially has a positive and significant effect on employee performance. Employee \u0000The performance variable can be explained by the variation of the independent variable work quality of 84.5%. While the remaining 15.5% can be explained by other factors or other variables outside variables studied such as work motivation, leadership style, and others","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76072522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables outside this study is 21.8%.
{"title":"PENGARUH KUALITAS LAYANAN KENTUCKY FRIED CHICKEN BEKASI TRADE CENTER TERHADAP KEPUASAN KONSUMEN","authors":"I. Jaya, Eva Fauziana","doi":"10.53990/smj.v3i2.240","DOIUrl":"https://doi.org/10.53990/smj.v3i2.240","url":null,"abstract":"The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables \u0000outside this study is 21.8%.","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75470052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the effect of service quality which consists of reliability, assurance, tangibles, empathy, and responsiveness to customer satisfaction at Informa Store, at Ahmad Yani - Bekasi. The research method used is descriptive quantitative. The author collected data in the form of a questionnaire, with a total of 110 respondents using Slovin to determine the sample size. The analytical methods used are descriptive statistical tests, validity tests, data reliability tests, normality tests, heteroscedasticity tests, correlation coefficients, coefficients of determination, simple linear regression tests, and hypothesis tests which are processed using the Statistical Package for Social Sciences (SPSS) version 25 program. Simultaneous test results show that the quality of service (X) which consists of reliability, assurance, physical evidence (tangibles), empathy (empathy), and responsiveness (responsiveness) have a significant effect simultaneously (together). the same) on the customer satisfaction variable with a significance value (P value) of 0.003
本研究旨在分析在Ahmad Yani - Bekasi的Informa商店，由可靠性、保证、有形、移情和响应性组成的服务质量对顾客满意度的影响。本研究采用描述性定量研究方法。作者以问卷的形式收集数据，共有110名受访者使用Slovin来确定样本量。使用的分析方法是描述性统计检验、有效性检验、数据可靠性检验、正态性检验、异方差检验、相关系数、决定系数、简单线性回归检验和假设检验，这些检验使用社会科学统计软件包(SPSS)第25版程序进行处理。同时测试结果表明，由可靠性、保证性、物证(有形)、移情(共情)和响应性(响应性)组成的服务质量(X)同时(共同)具有显著的影响。对顾客满意变量的显著性值(P值)为0.003
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO INFORMA AHMAD YANI BEKASI","authors":"Nabila Nabila, Jaenudin Jaenudin","doi":"10.53990/smj.v3i2.241","DOIUrl":"https://doi.org/10.53990/smj.v3i2.241","url":null,"abstract":"This study aims to analyze the effect of service quality which consists of reliability, assurance, tangibles, empathy, and responsiveness to customer satisfaction at Informa Store, at Ahmad Yani - Bekasi. The research method used is descriptive quantitative. The author collected data in the form of a questionnaire, with a total of 110 respondents using Slovin to determine the sample size. The analytical methods used are descriptive statistical tests, validity tests, data reliability tests, normality tests, heteroscedasticity tests, correlation coefficients, coefficients of determination, simple linear regression tests, and hypothesis tests which are processed using the Statistical Package for Social Sciences (SPSS) version 25 program. Simultaneous test results show that the quality of service (X) which consists of reliability, assurance, physical evidence (tangibles), empathy (empathy), and responsiveness (responsiveness) have a significant effect simultaneously (together). the same) on the customer satisfaction variable with a significance value (P value) of 0.003","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75611899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to focus on analysis to determine whether there is an influence of service quality on customer satisfaction at KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta. The distribution of questionnaires to 100 KSP Dana Arta Mandiri customers with sampling techniques using purposive sampling. The research method used is a descriptive quantitative method. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing, hypothesis testing of simple linear regression analysis, and coefficient of determination testing with the help of the SPSS application program version 25. The results of this study are known that the quality of service has a significant effect on customer satisfaction at KSP Dana Arta Mandiri of 4,645 > 1,984 and 0.000 < 0.05.R2
本研究的目的是集中分析，以确定是否有服务质量对客户满意度的影响在KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta。使用有目的抽样的抽样技术向100名KSP达纳阿尔塔曼迪利客户分发问卷。使用的研究方法是描述性定量方法。数据分析技术采用描述性分析检验、研究仪器检验、经典假设检验、简单线性回归分析的假设检验和决定系数检验，使用SPSS应用程序25版。本研究的结果表明，服务质量对KSP Dana Arta Mandiri的客户满意度有显著影响，r2为4,645 > 1984,r2为0.000 < 0.05
{"title":"PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM DANA ARTA MANDIRI KABUPATEN PURWAKARTA","authors":"Tiara Yustika, Rita Mardiana","doi":"10.53990/smj.v3i2.243","DOIUrl":"https://doi.org/10.53990/smj.v3i2.243","url":null,"abstract":"The purpose of this study is to focus on analysis to determine whether there is an influence of service quality on customer satisfaction at KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta. The distribution of questionnaires to 100 KSP Dana Arta Mandiri customers with sampling techniques using purposive sampling. The research method used is a descriptive quantitative method. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing, hypothesis testing of simple linear regression analysis, and coefficient of determination testing with the help of the SPSS application program version 25. The results of this study are known that the quality of service has a significant effect on customer satisfaction at KSP Dana Arta Mandiri of 4,645 > 1,984 and 0.000 < 0.05.R2","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80630539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00004.0
Abdul-Wasea Abdul-Ghani Saif Al-Mekhlafi
{"title":"Measuring Quality Practices at Prince Sattam Bin Abdulaziz University from the Perspective of Total Quality Management","authors":"Abdul-Wasea Abdul-Ghani Saif Al-Mekhlafi","doi":"10.5958/2321-2012.2023.00004.0","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00004.0","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71091602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00019.2
A. Al-Qarni, Mohammed Khojah
{"title":"Measuring the impact of electronic banking services on customer loyalty: An empirical evidence from Saudi Arabia","authors":"A. Al-Qarni, Mohammed Khojah","doi":"10.5958/2321-2012.2023.00019.2","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00019.2","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00005.2
Sareena Umma Mohamed Abdul Gaffoor, N. Kengatharan, T. Velnampy
{"title":"Organizational Factors of Work Life Balance and their Impact on Job Performance of Academic and Administrative Heads of North East Universities in Sri Lanka","authors":"Sareena Umma Mohamed Abdul Gaffoor, N. Kengatharan, T. Velnampy","doi":"10.5958/2321-2012.2023.00005.2","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00005.2","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71091634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00013.1
Abdullah Masood
{"title":"Influence of auditor independence on audit quality: Empirical evidence","authors":"Abdullah Masood","doi":"10.5958/2321-2012.2023.00013.1","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00013.1","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71092091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.5958/2321-2012.2023.00007.6
Khaled Salmen Aljaaidi
{"title":"Audit Quality Attributes and Firm Profitability: Empirical Evidence","authors":"Khaled Salmen Aljaaidi","doi":"10.5958/2321-2012.2023.00007.6","DOIUrl":"https://doi.org/10.5958/2321-2012.2023.00007.6","url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":null,"pages":null},"PeriodicalIF":0.4,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71091655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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