STRATEGI PEMASARAN PT. MITRAGAMA INTIPERKASA UNTUK MENINGKATKAN PENJUALAN UNIT RUMAH LA PALMA GRANDE BEKASI

IF 0.5 Q4 MANAGEMENT SMART-Journal of Business Management Studies Pub Date : 2023-04-27 DOI:10.53990/smj.v3i2.239
Ahmad Zita, Venny Oktaviany
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引用次数: 1

Abstract

This research studies marketing strategies for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price, and promotion with several observations and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs, and private employees, starting price from 400 million in 2022.
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PT. MITRAGAMA恐吓营销策略,以促进LA PALMA GRANDE BEKASI的住房的销售
本研究通过对相关方的观察和访谈,研究了La Palma Grande, PT. Mitragama Intiperkasa根据产品、位置、价格和促销来增加房屋销售的营销策略。研究类型是通过选择一些信息来源和直接观察的位置定性描述。这项研究的结果表明,产品、位置、价格和促销对La Palma Grande的销售增长有很大的影响。观察的结果是拉帕尔马格兰德的位置非常具有战略意义,住宅位置直接通往主要道路,靠近高速公路、教育设施、卫生设施和医院、购物中心、工业区、商业和办公区以及旅游景点。在价格方面,拉帕尔马格兰德的访谈受访者的结果是工厂员工,公务员,国有企业,企业家和私营员工都非常负担得起,从2022年的4亿起。
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