{"title":"Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods","authors":"Nada Elnahla","doi":"10.1080/10253866.2019.1653288","DOIUrl":null,"url":null,"abstract":"ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":"117 1","pages":"506 - 511"},"PeriodicalIF":1.9000,"publicationDate":"2020-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Consumption Markets & Culture","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10253866.2019.1653288","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 12
Abstract
ABSTRACT This film review of Black Mirror: Bandersnatch, released by Netflix in 2018, discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.
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