Improvement of Drug Supply for Women with Climacteric Disorders

Abstract

The article presents the results of improving the drug supply for women with menopausal disorders at the regional level. A sociological study of women with climacteric disorders as a consumer of pharmaceutical care has been conducted. Marketing analysis of the Russian and regional pharmaceutical markets for the prevention and treatment of menopausal disorders has been carried out; assessment of competitiveness of hormonal, homeopathic drugs and nutritional supplements for the prevention and treatment of menopausal disorders in women; proposals have been developed for pharmacies to formulate an assortment policy in the field of drug procurement for the prevention and treatment of menopausal disorders in women. Keywords—pharmaceutical market, climacteric disorders, menopause, medicines, sociological research, consumer preferences, compliance with therapy, marketing research, drug competitiveness