Mass Media and Health Communication During the Pandemic

Ms. Asfiya Aziz
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Abstract

Importance of specialized health communication has been demonstrated fully during the recent COVID 19 pandemic. New variants of the virus continue to emerge, the larger portion of the country’s population remains unvaccinated, and booster doses are becoming essential. Therefore, the need for sustained interest in health communication through mass media is far from over. Health communication helps public understand the threat and make informed choices about the preventive measures and treatment. Done effectively, it can produce behaviour change, prevent panic and ensure the participation of populations in governments’ public health measures. Healthcare sector possesses the necessary knowledge to impart this information to the media industry which is largely unstructured and learning from experiences. Therefore, the healthcare sector needs to communicate effectively with the mass media representatives in order to influence the population in adopting and continuing healthy behaviour to fight the pandemic.
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大流行期间的大众传媒与卫生传播
在最近的COVID - 19大流行期间,充分证明了专门卫生传播的重要性。病毒的新变种继续出现,该国大部分人口仍未接种疫苗,加强剂量变得至关重要。因此,通过大众传播媒介持续关注卫生传播的必要性远未结束。卫生传播有助于公众了解威胁,并对预防措施和治疗作出知情选择。如果有效实施,它可以改变行为,防止恐慌,并确保民众参与政府的公共卫生措施。医疗保健部门拥有必要的知识,可以将这些信息传授给媒体行业,而媒体行业在很大程度上是非结构化的,并且是从经验中学习的。因此,保健部门需要与大众媒体代表进行有效沟通,以影响民众采取和继续保持健康的行为,以防治这一流行病。
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