Marketing performance measurement

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Travel & Tourism Marketing Pub Date : 2022-02-17 DOI:10.4324/9781315856094-21

A. Morrison

引用次数: 4

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.

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